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Strategy

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

New Findings from PREMION’s 2026 Political Advertiser Streaming TV Survey
  • Why Brands Benefit from Supporting Local Stories image
    Why Brands Benefit from Supporting Local Stories
  • CTV spending is accelerating — and advertiser expectations are rising. image
    CTV spending is accelerating — and advertiser expectations are rising.
  • Local is entering a new era. image
    Local is entering a new era.
  • March Madness Viewership Sets New Records image
    March Madness Viewership Sets New Records
  • 3 Local Advertising Platforms image
    3 Local Advertising Platforms
What is an Omnichannel Strategy? image
Be in good company | Best Practice Tips | Cross-Platform | Strategy
What is an Omnichannel Strategy?

An omnichannel strategy is a comprehensive approach that seeks to create a seamless and consistent brand experience across all these touchpoints to capture consumers’ attention no matter where they are, stay top of mind, and lead them to purchase.

How Halloween Nostalgia Can BOOst Your Brand's Tricks and Treats  image
Best Practice Tips | Holiday | Local | Video
How Halloween Nostalgia Can BOOst Your Brand’s Tricks and Treats 

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

12/18/23
3 Creepy Campaigns to Inspire Your Brand's Halloween Marketing & Advertising This Fall image
Best Practice Tips | Broadcast | Digital | Holiday | Local | OTT | Strategy
3 Creepy Campaigns to Inspire Your Brand’s Halloween Marketing & Advertising This Fall

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

9/28/23
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TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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