Community

We are thrilled to announce TEGNA has been named a winner of Digiday’s Greater Good Award for our COVID-19 response efforts. The award recognizes our excellence in social impact and reinforces our dedication to service while validating our expertise in the social good space – a driving factor in consumer decision-making today.

Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet.

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.  

NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.