Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway
Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX is helping to amplify this message and improve brand recall for Spencer’s.
The Month of May Brings More than the Indy 500 to the Forefront at WTHR
The Indianapolis 500 is more than just a race – it’s an entire month of festivities and celebrations. WTHR’s Christine Warren, Scott Hainey, and Dave Calabro are here to talk about WTHR’s role in “the greatest spectacle in racing.”
Benefit from the Olympic Halo
Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.
March Madness Rebounds as Viewership hits ‘Historical Jumps’
Ratings for the Men’s and Women’s March Madness tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.
Good Work: How By The Yard Generates Results with Quirky Commercials
Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.
Getting to Know Tokyo with Scott Swan of WTHR in Indianapolis
How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special.
Going for Gold: How to Jumpstart Your Creative Olympic Campaigns
The Olympic Games are full steam ahead. What does that mean for advertisers? There are only a few months left to generate a campaign that will reach millions. Leading TEGNA marketers are here to share the best ways to run Olympic Advertising.
Good Game: TEGNA’s March Madness Experts Preview the Big Dance of 2021
The big dance is coming, and it’s shaping up to be full of good moves and good times. TEGNA colleagues from top CBS stations in markets with leading teams share their perspectives on what this year’s tournament means for advertisers.
TEGNA in Tampa: Prepping for the Super Bowl with News Anchor Ryan Bass
With the Super Bowl just days away, all eyes are on 10 Tampa Bay and TEGNA’s Ryan Bass. He is just one of the many talented journalists gearing up for the big game. Find out why he’s confident this will be the best Super Bowl ever – and what that means for your brand advertising.
TEGNA’s Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities
NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.
How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.