Good Game: TEGNA’s March Madness Experts Preview the Big Dance of 2021
The big dance is coming, and it’s shaping up to be full of good moves and good times. TEGNA colleagues from top CBS stations in markets with leading teams share their perspectives on what this year’s tournament means for advertisers.
TEGNA in Tampa: Prepping for the Super Bowl with News Anchor Ryan Bass
With the Super Bowl just days away, all eyes are on 10 Tampa Bay and TEGNA’s Ryan Bass. He is just one of the many talented journalists gearing up for the big game. Find out why he’s confident this will be the best Super Bowl ever – and what that means for your brand advertising.
TEGNA’s Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities
NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.
How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
The Inspiration of Beijing: How to Harness the Power of the Olympic Games
As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.
A Virtual Tour of Tokyo to Inspire Your Brand’s Olympic Campaign
In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.
Start Your Engines: What Brands Can Achieve With a Big Sporting Event Like the Indy 500
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
By the Numbers: 3 Ways Olympic Advertising Wins Big
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
TEGNA Sports Journalists Share Their Favorite Olympic Memories
Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.
3 Olympic Ad Campaigns to Help Fuel & Inspire Your Creative Strategy
This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.
A Brief History of Marketing & Advertising in the Olympic Games
The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.