When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.
The Super Bowl is always must-watch TV, but this year’s matchup between the Los Angeles Rams and the Cincinnati Bengals ran past expectations to become the most-watched show on Linear TV in five years with 104.4 million viewers (up 4% from last year’s game).
According to NBC, the showdown between quarterback Matt Stafford’s Rams and Joe Burrow’s Bengals also became the most-streamed Super Bowl ever, with an average 112.3M total viewers (up +16% vs 2021). This includes streaming on Peacock, NBC Sports digital platforms, NFL Digital platforms, Rams and Bengals mobile properties, and Yahoo Sports mobile properties.
To add to the pile of records made that night, Telemundo also became the first Spanish-language broadcast network to air the big game, becoming the most-watched NFL game in Spanish in the US with an average of 1.9 million viewers. Meanwhile, the Halftime Show with hip-hop stars Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, 50 Cent, and Kendrick Lamar averaged 103.4 million viewers, up 7% over the show last year.
It’s an exciting example of a rising linear and streaming event – when the content is a must-watch, audiences will show up in a big way.
Not only is this good news for broadcast networks, but it’s also good news for brand advertisers too, as they are able to reach massive audiences during the big game. According to iSpot metrics:
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- – The average ad reached 106 million viewers, while the game generated 4.39 billion verified household ad impressions across all platforms in 216 minutes.
- – The Super Bowl’s 81 national ads accounted for more than 40% of all TV ad impressions on linear TV on Sunday.
- – The animated two-minute NFL ad during the halftime show had the highest in-home audience at 119 million viewers across NBC, Telemundo, and Peacock.
- – The NBC broadcast network delivered 6.4 billion TV ad impressions across its full broadcast day including pre-game broadcasts and Olympic programming, marking the first time a Super Bowl and Winter Olympics took place at the same time.
These numbers just go to show the power and wealth of opportunities that the Super Bowl presents for brands. With 64 stations in 51 markets – and three of the top ten metered markets for household ratings, including Columbus, Cleveland, and Jacksonville – TENGA stations are uniquely positioned to help your brand reach its goals no matter what business you are in. Let’s get in touch and get you in good company.
