Trend Time: Making Sense of Tax Refunds in 2022
While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers make cents of their tax refunds. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions.
It’s tax time again, and that means millions of Americans are filing tax returns with the IRS – but not without confusion.
In 2021, visits to IRS.gov increased by 19% from 2020, showing that consumers have questions when it comes to filing their annual taxes, so much so that 55% opted to use a tax professional. The same study reveals that more than 33% of consumers procrastinate. 22% think it’s too complicated or stressful, and 10% are not in a rush.
Looking back at 2020 refund spending, 20% of Americans regret how they spent their tax refunds, with 46% believing they should have saved the money, and 40% wishing they used the money for necessary expenses.
While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers turn the fear of taxes into an opportunity for greater financial stability. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions.
