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How Your Brand Can Support Mental Health Awareness

With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.

Meredith Cunningham Published: September 27, 2023
How Your Brand Can Support Mental Health Awareness image

It’s OK to not be OK. Self-care and mental health have entered our national consciousness. Meanwhile, brands are always keen on establishing a personal connection with the consumer – to convey that they are seen and understood. 

October 10th is World Mental Health Day, and with TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.

Brands Support Mental Health with TEGNA

Through strategic partnerships with their local TEGNA stations, these brands are making a profound impact, fostering awareness, and providing vital support to those in need. Join us as we delve into the stories of compassion, empathy, and commitment that highlight the remarkable impact brands can have when they unite for a common cause: mental well-being.

KTVB & The Road to Recovery With Intermountain Hospital 

In a campaign called Road to Recovery, Intermountain Hospital was able to create awareness and educate the community about the face of addiction, while also positioning Intermountain Hospital as the go-to resource for substance abuse and recovery-related topics. ​The segments on KTVB, hosted by Melissa Paul, provide a valuable connection with local viewers and continue to help those in need. 

  

WTOL & Unison Health Fight Against Opioid Addiction 

​Unison Health in Toledo, Ohio, teamed up with WTOL to address mental health and stress issues by creating awareness in the community and providing resources, such as PSAs, that can help those in need. 

KPNX Creates the Cactus Coalition with Arizona Leaders 

The Cactus Coalition consists of change agents, influencers, and passionate citizens striving for a better Arizona. We’re enacting positive change in Arizona by tackling the issues that matter most. We start with facts, build awareness in the community, and foster solutions through dynamic partnerships.​

 

Sound Good?   

Ready to amplify your brand’s message and make a difference in the realm of mental health? Contact TEGNA today and discover how our expertise and reach can empower your mission in mental health. Your brand’s voice matters; we’re here to help you amplify it. Let’s get in touch.

Want to learn more? Check out the following ways TEGNA can help amplify your brand voice around mental health:

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