Spring Clean Your Marketing Strategy: 5 Tips for Getting to Know Your Target Audience Better
Spring has sprung, and that means it’s time to dust off your marketing strategy. The first step in cutting through the clutter is getting to know your ideal customer, and we’re sharing five tactics to help you rejuvenate your audience-first marketing strategy.
Your Brand Forecast: Sunny with a Chance of Major TV, OTT, & Digital Coverage
The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath. Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. That’s where TEGNA can help make it rain.
Is TV Advertising Still Effective?
Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.
5 Ways to Hit the Bullseye in Finding and Reaching Your Brand’s Target Audience with TEGNA
When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.
New Year, New Plan: 6 Tips to Take Your Brand Marketing Campaigns Above and Beyond with TEGNA
The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.
2023 Advertising Trends: 10 Ways to Adjust Your Strategy
As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year.
Last-Minute Digital Tactics to Capture E-Commerce Sales on Black Friday
This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.
Small Business Saturday: Big Results Expected for the Small Shopping Holiday
Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.
True Crime & Sports: Celebrating TEGNA’s Amazing Podcasts on National Podcast Day
Did you know that TEGNA offers multiple sponsorship opportunities on our podcasting platforms to build brand awareness and help drive new business? From pre-roll to episode and series sponsorships, we can create a solution to reach and engage your target audience.
Eyes on the Economy: 3 Ways to Survive the Current Economic Situation
In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising.
The Automotive Aftermarket is Growing. What Does Your Brand Need to Know to Reach Audiences Maintaining Older Vehicles?
Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.