Best Practice Tips

As Creative Director at TEGNA’s Design Tank, Brian Kintz knows what goes into making beautiful TV ads with a strong message and, better yet, driving results. Here are his best practice tips to help your brand create the best and most effective TV ads ever. 

The roadblocks auto dealers faced in 2021 and 2022 – supply chain and semiconductor production disruptions, labor shortages, and lower inventory volume – are now comfortably in the rearview mirror.  

Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.

It can be challenging to determine successful television campaigns. Learn how to attribute your TV ads to gain a better overview of campaign performance.

March Madness presents a BIG opportunity for advertisers to take full advantage of this undefeated concentration of consumer eyeballs. Learn more.

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

Do you need help reaching your target audience in the digital marketing landscape? Remarketing and retargeting can be the game-changers you need to reconnect with users who have already shown interest in your products or services.

Brand awareness is the cornerstone of successful marketing strategies, representing the extent to which consumers recognize and recall a brand. Join us as we explore the intricacies of brand awareness and uncover effective techniques for elevating your brand’s presence in the market.

When building a local advertising campaign, you must know which platform is best for your business. Read our list of 3 local advertising platforms to decide.

TV marketing campaigns can be a great way to connect with audiences. Use these successful campaigns to generate ideas for your next marketing initiative.

Could marketing alongside the NHL be the power play your brand needs? Here’s how your brand can connect to this audience and achieve your marketing and advertising goals. 

NASCAR has entrenched itself as a premier sporting event with a large and engaged fanbase, translating into tangible results for brands that advertise and sponsor NASCAR content.

Attract and retain customers and deliver high advertising ROI with 7 car dealership ad campaign ideas from TEGNA. Read more.

Predicting the future is impossible, but you don’t need a crystal ball to know that change is inevitable. Consumer trends and technology improvements aside, economic factors can shift quickly.

An omnichannel strategy is a comprehensive approach that seeks to create a seamless and consistent brand experience across all these touchpoints to capture consumers’ attention no matter where they are, stay top of mind, and lead them to purchase.

Oh, the weather outside is … in the hands of your local TEGNA meteorologist! Learn how viewers interact with weather content during the holiday season – and what that means for your brand advertising at a time when we’re walking in a winter wonderland.