New Nielsen Study Illustrates the Importance of Cross-Platform Campaigns with Linear, OTT, and Digital
Whether your business is a local grocery store, a regional auto dealership, or a major university, with Nielsen’s latest insights, it’s clear that advertisers need to consider running cross-platform campaigns with TV, OTT, and digital advertising.
4 Ways to Get to Know Your Customers Better
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
Digital Video + The Super Bowl: Best Practices for the Big Game
Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.
New Nielsen Study Underlines Importance of Linear & OTT Combined
Whether your business is a grocery chain focused on a local neighborhood or a regional automotive, with Nielsen’s insights, it’s clear that advertisers need to consider an integrated approach to TV and OTT advertising.
5 Takeaways From Nielsen’s Latest Report on Modern Media Consumption
To keep up with the constantly changing video-viewing landscape, Nielsen has revealed it’s latest findings on modern media consumers and consumption in order for advertisers to better understand how to reach their target audience. Here are five of the takeaways.
OTT & Broadcast: A Match Made in Heaven
Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.
It’s About the People! How Storytelling Enhances Recruitment Marketing
A winning recruitment strategy is a consistent part of your overall branding. It captures who you are as a company in creative, thoughtful ways that resonate with the people you want to add to your team.