Getting Creative: How Connecticut Office of the Arts Partners With TEGNA's FOX61 to Promote the Arts image

Getting Creative: How Connecticut Office of the Arts Partners With TEGNA’s FOX61 to Promote the Arts

“Our job at the CT Office of the Arts is to foster the creative ecosystem,” says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. “The community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.” She adds, “TEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.”

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Should Your Brand Continue Advertising During Times of Uncertainty? image

Should Your Brand Continue Advertising During Times of Uncertainty?

With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.

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Good Work: Driving Great Results with Honda of Seattle and KING5  image

Good Work: Driving Great Results with Honda of Seattle and KING5 

“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.  

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