Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides.
This week, we’re looking at the spending habits of Gen Z, March Madness viewership, sports advertising trends, Oscar ads, Nielsen’s agreement to be acquired by a private equity group, and more.
Ad Age: Nielsen’s New Owners Face Pressure to Measure Better at Lower Cost
Nielsen was recently acquired by a private equity group in a $16 billion deal, and big changes could soon be on the way as the company faces scrutiny for a variety of reasons and the industry demands transparency and a commitment to the future of TV data measurement.
eMarketer: US Generation Z Financial Behaviors Careful Saving, Frugal Spending, and a Strong Sense of Purpose
The next generation with spending power is riddled with financial anxiety. In turn, they’re adopting trends that include saving and investing with companies that reflect their values, as well as money management that doesn’t go through traditional financial institutions.
Next TV/Broadcasting+Cable: Media &Entertainment Brands Dominate Oscar Commercial Breaks
Despite being clouded by the slap, 104 commercials aired during coverage of this year’s Academy Awards with media and entertainment brands like Hulu, Apple TV Plus, Disney Plus, and Discovery Plus leading the way. Other categories include technology, finance, and auto.
Sports Business Journal: NCAA Tourney viewership up 13% headed to Final 4
The March Madness Tournament is seeing increased viewership this year, up 13% from 2021, headed into the Final Four, with 3.84 million viewers per game.
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
