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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

Celebrating Women’s History Month with Beth Susic, Account Executive at 5 on Your Side  image

Celebrating Women’s History Month with Beth Susic, Account Executive at 5 on Your Side 

“This will sound cheesy, but I believe that what I do changes businesses and lives. My clients don’t have money to waste and need their campaigns to produce RESULTS. I take that very seriously and understand it firsthand because my husband is a small business owner. Every client who trusts me is a part of my ‘halo moment.'” 

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Good People
Celebrating Women’s History Month with Amber Salinas, Digital Sales Strategist at KING 5 image

Celebrating Women’s History Month with Amber Salinas, Digital Sales Strategist at KING 5

“Being in good company allows me to always be the best version of myself as I continue to learn and grow, personally and professionally, from the good people around me. Whether that’s the incredible #TeamTEGNA or our wonderful clients, I rarely end my day without having learned something new.” 

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Good People
Celebrating Women’s History Month with Nancy Barre, Local Sales Manager at 11Alive  image

Celebrating Women’s History Month with Nancy Barre, Local Sales Manager at 11Alive 

“I recognize how fortunate I am to be a woman with a voice and the freedom to make choices for myself. The cracks in the glass ceiling are real and I’ve watched some amazing women forge pathways to allow themselves and all who come behind to continue in their footsteps.  Women’s History Month is a time to reflect, to share our personal stories into the collective female history, and to mentor young women (and men) to keep creating those paths.”

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Good People
Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences  image

Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences 

When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.  

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BroadcastSports
Trend Time: Making Sense of Tax Refunds in 2022 image

Trend Time: Making Sense of Tax Refunds in 2022

While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers make cents of their tax refunds. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions. 

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Be in good company
How Presidents' Day Became a Day of Big Sales  image

How Presidents’ Day Became a Day of Big Sales 

How did a day celebrating our founding fathers turn into a retail holiday weekend of big sales and promotions of deep discounts? Watch as KING 5’s Michelle Li explains how the holiday evolved in this throwback clip from 2019. 

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Be in good company
Could Advertising During March Madness be a Slam Dunk for Your Brand?   image

Could Advertising During March Madness be a Slam Dunk for Your Brand?  

“Advertising around March Madness reaffirms a brand’s place in the community,” says Dave Neway, VP of Ad Sales Marketing at TEGNA. “The tournament offers advertisers a lot of frequency and exposure to a valuable audience, and by aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.”

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Be in good companySportsTEGNA's Marketing Solutions
Jeff Ruby’s Steakhouse Helps Celebrate a Special Great Day Live Engagement image

Jeff Ruby’s Steakhouse Helps Celebrate a Special Great Day Live Engagement

Love is in the air at WHAS 11’s Great Day Live! Looking to inspire more Valentine’s Day celebrations in Louisville, Jeff Ruby’s Steakhouse teamed up with hosts Eric King and Claudia Coffey to celebrate a special GDL engagement!

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Be in good company
How 5 On Your Side Supports Mental Health with Behavioral Health Response image

How 5 On Your Side Supports Mental Health with Behavioral Health Response

Looking to help those struggling with mental health issues in the local community, TEGNA’s Ava Ehrlich at KDSK spearheaded a partnership with Behavioral Health Response that helped so many people in the community.

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Be in good company
Good Work: Roaring Results With KUSA & The Wild Animal Sanctuary   image

Good Work: Roaring Results With KUSA & The Wild Animal Sanctuary  

With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado, turned to Denver’s 9News to help create awareness and increase donations to help animals in need.  

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Good Work Videos: Success StoriesGood Results (Case Studies & Partnerships)

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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