A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022. For brands looking to reach a health-conscious audience, here are insights to consider. 

At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to serve the greater good of our local communities. From challenging climate change and fighting hunger to honoring our veterans and helping children in need, here are a few of our favorite campaigns from 2021.  

At TEGNA, our purpose is to serve the greater good of our communities, and during COVID, we’ve done just that, raising more than $66 million for COVID-relief and counting. This Giving Tuesday, TEGNA stations, together with the TEGNA Foundation, announced 234 community grants to address critical community needs across the country.

Is your brand’s marketing reaching the socially responsible consumer? These insights can help! With 64 local news stations in 51 markets across the country, let the marketing experts at TEGNA help you amplify your brand’s charitable efforts to reach cause-driven consumers this holiday season.