Broadcast

Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.

It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain. 

Live, local, and always on, TEGNA’s KGW+ is a new streaming app that offers 24/7 live and on-demand access to KGW’s original storytelling, local investigations, and reporting on the biggest issues affecting Portland and the nation. What does this mean for advertisers? Find out why adding streaming advertising to your marketing mix can deliver big results through reach extension.  

Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

As brands compete for high-value audiences, three questions always seem to arise for most brands looking to get into TV advertising: Should my brand be advertising locally? Should my brand be advertising nationally? Should my brand be using a combination of both? There’s no one-size-fits-all answer to this question, and this complete guide from Team TEGNA will help you determine the best option.

In celebrating Women’s History month, we’re shining the spotlight on TEGNA’s WLTX’s Dari Strickland, her commitment to providing trustworthy journalism, dedication to community service, and what that means for brands that advertise with WLTX and TEGNA affiliates.  

Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson leaves behind a legacy of community service through trustworthy journalism and paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women’s History Month by honoring Davidson’s legacy as a trailblazer, and learn what her legacy means for TEGNA’s advertising partners.

March Madness presents a BIG opportunity for advertisers to take full advantage of this undefeated concentration of consumer eyeballs. Learn more.

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

From coast to coast, Team TEGNA is invested in providing our advertising partners in good company with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like WGRZ in Buffalo, New York, and its commitment to bringing slices of life to the screens where we see our communities come alive.  

Think TV advertising is only for “the big guys?” You might be surprised to learn how effective it can be for small businesses looking to increase reach and grow.

Black History Month at TEGNA is an opportunity to frequently recognize, celebrate, educate, and present African American culture to our community. The month of February is an opportunity to showcase your organization’s commitment to diversity and inclusion in Washington, DC, and across the nation.  

“There’s loyalty that comes from the TV industry that I really appreciate,” says Duane Charping, owner of Roof Fix. “They called you because they saw you on TV. They trust you because you’re on TV, and they relate to you and the KENS5 family.”

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.  

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year.