Wise Rides: A Purpose-Driven Program to Help Prevent Impaired Driving in the Community
Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.
How Team TEGNA Honors and Amplifies our Nation’s Heroes
There are no heroes in our country more remarkable than our military members, veterans, and their families. In honor of Memorial Day, we’re sharing ways that TEGNA sends the message that there is no more incredible honor than helping to remember a life lived.
Good Work: Serving Up Good Results with Fuzzy’s Taco Shop
It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.
3 Ways to Celebrate America and the 4th of July with Team TEGNA
Happy Fourth of July from #TeamTEGNA! As with any big holiday, millions of TEGNA viewers turn to their local news teams for information on the festivities, weather reports, and inspirational ideas to create the best party ever. Here’s how your brand can get in on the action.
Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness
Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.
Building the Future with Oakwood Homes & 9News
Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.
A Seat at the Table: How WLTX & JP Holley Funeral Home Celebrated Black History Month
This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.
Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences
When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.
Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays
Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.
Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway
Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX is helping to amplify this message and improve brand recall for Spencer’s.
How Healthcare Brands Can Reach New Audiences with Broadcast, OTT and TEGNA Attribution
As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?
CBS News 8 Joins the Fight Against Climate Change with Earth Week
California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.
TEGNA Insights: 3 Takeaways from Nielsen’s Total Audience Report
Optimism is growing as vaccinations continue to roll out across the country. This means that consumer behaviors and attitudes are dramatically changing yet again. The newly released Nielsen Total Audience Report is helping to make sense of this shift, using data from February 2021 to reflect current consumer attitudes and behaviors.
All News is Not Created Equal: The Advantages of Local
Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.
TEGNA Media Brands Respond to the George Floyd Movement, Lead With Quality Journalism
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.