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For immediate release
5/17/04

Gannett Releases April Statistical Report

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McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) reported today that total pro forma operating revenues for the fourth period ended May 2, 2004 increased 7.5 percent, benefiting from solid advertising demand, particularly in employment classified and national and improved television advertising revenues. For comparison purposes, the continued increase in the exchange rate of Sterling year-over-year affected results for the company’s UK operations. If the exchange rate had remained constant year-over-year, total pro forma operating revenues would have increased 5.6 percent.

Pro forma (assuming that all properties presently owned were owned in both periods) newspaper advertising revenues in April were up 8.8 percent compared with 2003’s fourth period on a 1.7 percent advance in ROP volume and a 1.8 percent decrease in preprint distribution. If the exchange rate had remained constant year-over-year, total pro forma newspaper advertising revenues would have risen
6.5 percent.

Pro forma classified revenues increased 12.3 percent in the fourth period on a 2.5 percent increase in ROP ad volume. Employment revenues increased 23.8 percent compared to the fourth period last year. Classified real estate revenues advanced 10.1 percent and automotive was flat compared to a year ago. On a constant currency basis, employment revenues and real estate revenues would have increased 18.2 percent and 5.6 percent, respectively, while automotive would have declined 2.1 percent. On a constant currency basis, pro forma classified revenues would have increased 8.3 percent.

Pro forma local advertising revenues increased 4.4 percent on flat ROP ad volume. The performance of the company’s small and medium-sized advertisers in its domestic newspapers outpaced the revenue performance of its largest advertisers. In the U.S., local ad revenue gains, across all products, were achieved in the entertainment, health and financial categories while department stores and consumer electronics decreased compared to last year’s fourth period. On a constant currency basis, pro forma local advertising would have increased 3.1 percent.

Pro forma national advertising revenues rose 12.8 percent on an 8.7 percent increase in ad volume. National volume at the company’s local domestic newspapers advanced 7.4 percent in the period compared with the same period in 2003. At USA TODAY, advertising revenues were up
25.4 percent on a 15.5 percent increase in paid ad pages to 482 from 417. USA TODAY’s year-to-date paid pages totaled 1,580 compared to 1,513 for the prior year while ad revenues were 14.2 percent higher. For the fourth period, at USA TODAY, results were better for virtually every major advertising category. The travel, automotive, entertainment, telecommunications and financial categories were particularly strong.

Pro forma broadcasting revenues increased 8.6 percent in the period. Local revenues increased
7.9 percent and national revenues rose 10.2 percent. Based on current pacings, television revenues are ahead of last year’s second quarter results in the high single digits.

In addition to the revenue and statistical summary, attached is a chart which shows the consolidated Gannett Online audience share for March from Nielsen//Net Ratings. In March, Gannett’s domestic Websites had almost 19 million unique visitors reaching over 12 percent of the Internet audience.

The pro forma advertising and circulation revenue statistics include the results of Captivate (acquired in April 2004), NurseWeek (acquired in February 2004), Clipper Magazine (acquired in October 2003), the SMG (Newsquest’s Scottish Media Group) publishing business and the Texas-New Mexico Newspapers Partnership as if they had been owned in both years. Ad linage for Newsquest, Clipper and NurseWeek are not included in the ad volume statistics. Circulation volume numbers for Newsquest’s paid daily newspapers are included in the enclosed statistics, but volume from unpaid daily and non-daily publications is not included in the circulation volume statistics.

Prior to 2004, the company had included online revenues in the classified advertising revenue total but not in the specific classified categories of help wanted, automotive and real estate. Print and online ad revenues are now reported on a combined basis to calculate the percentage changes in these categories. Results for each period of 2003 have been reclassified to reflect this change.

Gannett Co., Inc. is a leading international news and information company that publishes 101 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns more than 500 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 22 television stations in the United States and is an Internet leader with sites sponsored by most of its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

Certain statements in this press release may be forward looking in nature or “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. The forward looking statements contained in this press release are subject to a number of risks, trends and uncertainties that could cause actual performance to differ materially from these forward looking statements. A number of those risks, trends and uncertainties are discussed in the company’s SEC reports, including the company’s annual report on Form 10-K and quarterly reports on Form 10-Q. Any forward looking statements in this press release should be evaluated in light of these important risk factors.

Gannett is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this press release by wire services, Internet service providers or other media.

Contact:
Jeff Heinz
Director, Investor Relations
703-854-6917
jheinz@gannett.com

GANNETT CO., INC.
REVENUE & STATISTICAL SUMMARY


                          Period 4 (March 29, 2004 - May 2, 2004)
                                                                         %
                              2004           2003          CHANGE     CHANGE
REVENUES:
Advertising:
Local                  $  194,701,000  $  186,468,000  $   8,233,000    4.4
National                   73,541,000      65,198,000      8,343,000   12.8
Classified                176,550,000     157,198,000     19,352,000   12.3
                        -------------   -------------   ------------   ----
Total Advertising      $  444,792,000  $  408,864,000  $  35,928,000    8.8

Circulation               114,498,000     113,141,000      1,357,000    1.2
Other revenue              37,821,000      34,190,000      3,631,000   10.6
Broadcasting               79,852,000      73,544,000      6,308,000    8.6
                        -------------   -------------   ------------   ----
Total Revenue          $  676,963,000  $  629,739,000  $  47,224,000    7.5
                        =============   =============   ============   ====

VOLUME:
Newspaper Inches:
Local                       3,628,258       3,632,875         (4,617)  (0.1)
National                      395,958         364,197         31,761    8.7
Classified                  5,652,462       5,514,960        137,502    2.5
                        -------------   -------------   ------------   ----
Total ROP                   9,676,678       9,512,032        164,646    1.7
                        =============   =============   ============   ====
Preprint Distribution
  (in thousands)            1,048,112       1,066,969        (18,857)  (1.8)
                        =============   =============   ============   ====

NET PAID CIRCULATION:
Morning (w/USAT)            7,236,314       7,150,762         85,552    1.2
Evening                     1,225,818       1,245,104        (19,286)  (1.5)
                        -------------   -------------   ------------   ----
Total Daily                 8,462,132       8,395,866         66,266    0.8
                        =============   =============   ============   ====
Sunday                      6,915,290       7,036,282       (120,992)  (1.7)
                        =============   =============   ============   ====



                          Year-to-Date through May 2, 2004
                                                                         %
                             2004            2003          CHANGE     CHANGE
REVENUES:
Advertising:
Local                 $   673,647,000 $   638,322,000 $   35,325,000    5.5
National                  257,763,000     231,942,000     25,821,000   11.1
Classified                671,152,000     596,554,000     74,598,000   12.5
                       --------------  --------------  -------------   ----
Total Advertising     $ 1,602,562,000 $ 1,466,818,000 $  135,744,000    9.3

Circulation               426,742,000     423,547,000      3,195,000    0.8
Other revenue             129,958,000     124,489,000      5,469,000    4.4
Television                251,969,000     234,089,000     17,880,000    7.6
                       --------------  --------------  -------------   ----
Total Revenue         $ 2,411,231,000 $ 2,248,943,000 $  162,288,000    7.2
                       ==============  ==============  =============   ====

VOLUME:
Newspaper Inches:
Local                      12,298,454      12,284,603         13,851    0.1
National                    1,444,359       1,291,848        152,511   11.8
Classified                 19,847,975      19,147,585        700,390    3.7
                       --------------  --------------  -------------   ----
Total ROP                  33,590,788      32,724,036        866,752    2.6
                       ==============  ==============  =============   ====
Preprint Distribution
  (in thousands)            3,689,939       3,635,129         54,810    1.5
                       ==============  ==============  =============   ====

NET PAID CIRCULATION:
Morning (w/USAT)            7,200,693       7,195,000          5,693    0.1
Evening                     1,230,476       1,259,806        (29,330)  (2.3)
                       --------------  --------------  -------------   ----
Total Daily                 8,431,169       8,454,806        (23,637)  (0.3)
                       ==============  ==============  =============   ====
Sunday                      6,979,198       7,115,225       (136,027)  (1.9)
                       ==============  ==============  =============   ====

Note: The operating results from the company’s newspapers participating in joint operating agencies, and which are accounted for under the equity method of accounting, are reported as a single amount in other operating revenues. Advertising linage statistics from these newspapers are not included above, however, circulation volume statistics for these newspapers are included above.

The above revenue amounts and statistics have been restated to include all companies presently owned including Captivate (acquired in April 2004), NurseWeek (acquired in February 2004), Clipper Magazine (acquired in late October 2003), SMG Publishing (acquired in April 2003) and 100% of the Texas-New Mexico Newspapers Partnership (established in March 2003). Captivate is a national news and entertainment network that delivers quality programming and full motion video advertising to more than 1.4 million consumers and business professionals each day through wireless digital video screens in the elevators of premier office towers across North America. Captivate is included above in Broadcasting revenue. NurseWeek is a multimedia company with print publications focused on the recruitment, recognition and education of nurses. Clipper Magazine is a direct-mail advertising magazine company publishing over 325 individual market editions in 24 states, which are mailed to over 100 million American homes annually. SMG Publishing consists of three Scottish newspapers: The Herald, Sunday Herald and Evening Times; eleven specialty consumer and business-to-business magazine titles; and an online advertising and content business.

Newsquest (which includes SMG Publishing) is a regional newspaper publisher in the United Kingdom with more than 300 titles, including paid and unpaid daily and non-daily products. Circulation volume statistics for Newsquest’s seventeen paid daily newspapers are included above. Circulation volume statistics for Newsquest’s unpaid daily and non-daily publications are not reflected above. Advertising linage for Newsquest publications is not reflected above.

Circulation volume and advertising linage statistics for non-daily products, including NurseWeek and Clipper Magazine are not reflected above.

Certain online advertising revenues in 2003 have been reclassified to conform with the 2004 presentation. There was no effect on total revenues.

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Gannett Online Internet Audience March 2004
Nielsen//NetRatings
Home/Work Panel Combined Unique Visitors Percentage Reach of Per Month Internet Audience Gannett Online 18,830,000 12.2%