TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes Tysons, VA and New York – TEGNA Inc. (NYSE: TGNA) today announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for local data-driven …