Gannett Acquires Stock of Internet Advertising Technology Firm, PointRoll, Inc.
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today acquired the stock of PointRoll, Inc., the leading rich media marketing company that provides internet user friendly, non-intrusive technology that lets advertisers expand their space online and receive a more measurable impact from their online advertising campaigns.
“PointRoll, just like USA TODAY, has been built on ingenuity and imagination,” said Craig Moon, president and publisher of USA TODAY. “We believe their clever, popular approach to interactive advertising and their continuous innovation will be a nice fit. We’re excited they are joining the Gannett/USA TODAY family of companies.”
“Gannett is a terrific company and we are pleased to come on board,” said Chris Saridakis, who becomes the chief executive officer of PointRoll. “With hundreds of online sites, including USATODAY.com, Gannett understands the demands, dynamics and changing technologies of Internet advertising. We think this relationship will be great for both our companies and our customers.”
Saridakis was PointRoll’s chief operating officer. Jules Gardner, who was the company’s founder and CEO, announced he is leaving the company.
Examples of the ad technologies provided by PointRoll can be found at https://www.pointroll.com.
Terms of the deal were not disclosed.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services and technologies. Founded in April 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content — without disrupting the user’s online experience. PointRoll’s proprietary technology platform delivers a suite of rich media products including: Tomboy™ Universal 100K+, FatBoy™ expanding ads, TowelBoy™ snap-back units, and BadBoy™ floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll’s rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL.
Gannett Co., Inc. is a leading international news and information company that publishes 101 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns more than 800 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 21 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
For media inquiries, contact:
Vice President of Corporate Communications
Vice President of Marketing
(215) 283-2700 x114