Gannett Volunteers 22 Newspapers for Audit Bureau’s Insert Verification Service
McLEAN, VA – Gannett’s 22 largest community newspapers will participate in the Audit Bureau of Circulations’ Insert Verification Service, the company said today.
“We are pleased to enroll in this new service, which will be a great tool for advertisers,” said Sue Clark-Johnson, president of Gannett’s Newspaper Division. “We are confident our participation will demonstrate the high level of quality that Gannett achieves.”
“Accuracy of delivery is critical to our customers’ success,” said Leslie Giallombardo, vice president of Advertising for the Newspaper Division. “Volunteering for these audits shows our high level of commitment to our customers.”
The ABC’s Insert Verification Service will measure the performance of the Sunday newspapers’ advertising insert distribution process. The audit will result in a report showing the percentage of inserts that reach their intended recipient. The report also will give details on the verification process, error rates and other ABC observations.
Advertising inserts are the ads that are not printed in the regular pages of the newspaper. Frequently, there are multiple inserts in a newspaper, and many go to different parts of a community. The result can be a complex distribution process.
“Our newspapers consistently perform at the highest levels, despite the complexity,” said Rob Althaus, vice president of Circulation for the Newspaper Division. “At Gannett, we believe every advertiser should get the most for their dollar, and now we can add this service as assurance their ads are reaching the right people.”
The ABC’s plan is to test the nation’s top 150 newspapers by circulation. The 22 newspapers volunteered by Gannett are the newspapers it owns in the top 150. The 22 newspapers do not include USA TODAY, which does not have a Sunday edition. A list of the 22 follows.
Gannett Co., Inc. (NYSE: GCI) is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 21 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
Vice President of Corporate Communications
Gannett’s Insert Verification Newspapers:
Detroit Free Press in Detroit, Michigan
The Arizona Republic in Phoenix, Arizona
The Indianapolis Star in Indianapolis, Indiana
Cincinnati Enquirer in Cincinnati, Ohio
The Courier-Journal in Louisville, Kentucky
The Des Moines Register in Des Moines, Iowa
The Tennessean in Nashville, Tennessee
Rochester Democrat and Chronicle in Rochester, New York
Asbury Park Press in Asbury Park, New Jersey
The Honolulu Advertiser in Honolulu, Hawaii
The Journal News in Westchester, New York
The News Journal in Wilmington, Delaware
The Greenville News in Greenville, South Carolina
The Clarion-Ledger in Jackson, Mississippi
FLORIDA TODAY in Brevard County, Florida
The News-Press in Fort Myers, Florida
Springfield News-Leader in Springfield, Missouri
Lansing State Journal in Lansing, Michigan
Courier-Post in Cherry Hill, New Jersey
Green Bay Press-Gazette in Green Bay, Wisconsin
Reno Gazette-Journal in Reno, Nevada
Tucson Citizen in Tucson, Arizona