Local News and Information Goes Mobile: Gannett Launches 100+ Local Mobile Sites
McLEAN, VA – Breaking news, sports, weather and other must-have local information now can be accessed easily by mobile phone users in more than 100 local markets, Gannett Co., Inc. (NYSE: GCI) announced today.
The local mobile sites are designed to appear on small screens and include content – updated 24/7 – produced by local Gannett Information Centers. Information Centers power real-time news and information to multiple platforms, including the Web, newspapers, television and now mobile devices, throughout the day and night.
The new mobile sites carry local, regional and national display advertising. They are free to consumers with mobile Internet browsing and data plans.
“Local news and information is more in demand than ever by consumers across the country. Making it easily available by mobile device takes Gannett’s local information expertise and puts it in consumers’ hands,” said Jack Williams, president of Gannett Digital. “Advertisers who appreciate the value of trusted brands, local content and audiences will be able to reach out to those consumers throughout the day.”
Mobile versions of Gannett’s 84 community daily newspapers, 19 broadcast market Web sites and USA TODAY can be accessed several different ways:
directly by entering “m” before a Gannett site’s URL (example: https://m.tennessean.com);
by using a unique market SMS short code keyword which will be used in print, online and broadcast promotion (example: text NASH to 59523);
via links from the home pages of all Gannett newspaper and broadcast Web sites. A complete list of links is available at www.gannett.com.
In addition to deep local community news and information, the mobile sites link to national news, money, sports and life information available via the industry-leading USA TODAY mobile site (https://m.usatoday.com).
Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
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