Ostrow will lead TEGNA’s innovative digital vision and strategy
McLEAN, VA – TEGNA Inc. (NYSE: TGNA) president and CEO Dave Lougee announced today that Adam Ostrow is joining the company as chief digital officer. Ostrow, who was previously chief strategy officer at Mashable, will be responsible for creating, evangelizing and implementing TEGNA’s digital vision and strategy. He will build on TEGNA’s already strong digital assets and products to inform, engage and grow audiences across multiple platforms.
“As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on TEGNA-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content,” said Lougee. “Adam is a proven entrepreneur, editorial leader and digital media executive. I look forward to working with him as we continue to better serve our audiences across platforms and tell meaningful stories that make a difference.”
Ostrow had been with Mashable since 2007 and was the company’s second employee. He was closely involved in virtually all aspects of developing and growing the brand. He most recently served as chief strategy officer and board member, spearheading new growth initiatives across the company including international expansion, e-commerce and creating the Mashable Studios division. He was also responsible for all strategic business development efforts, including content acquisition, distribution and licensing deals with media companies, social networks and OTT platforms.
Ostrow joined the company as editor in chief, leading the company’s editorial and social strategy while overseeing the newsroom and growing its audience more than tenfold. He also authored more than 2,500 articles and managed Mashable’s social media feeds.
“I have been impressed with TEGNA’s innovative culture and its digitally-fueled and data-driven approach to storytelling,” said Ostrow. “Whether it is ‘Charlie Foxtrot,’ VERIFY or ‘Daily Blast LIVE’, TEGNA is producing high-quality, original content across platforms. I look forward to further super-charging the company’s growth through new digital initiatives.”
Ostrow is a highly sought-after speaker and has spoken at Cannes Lions, SXSW Interactive, International CES and TED Global. His TED Talk, “After Your Final Status Update,” has been viewed more than one million times.
Ostrow has a B.A. in Journalism from the University of Maryland. He is currently a member of the University’s Merrill College of Journalism’s Board of Visitors.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
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