McLEAN, VA – TEGNA Inc.’s (NYSE: TGNA) NBC stations in Denver (KUSA) and Minneapolis (KARE) had the number one and two spots, respectively, in local primetime adults 25-54 ratings among all NBC affiliates during the Pyeongchang Olympic Games. Overall, TEGNA took 4 of the top 7 spots in adults 25-54 ratings, including #4 St. Louis (KSDK) and #7 Charlotte (WCNC), according to Nielsen Local TV Ratings.
“Live TV viewing remains the largest form of media consumption and TEGNA led the way during the weeks of the Winter Olympics,” said Lynn Beall, executive vice president and chief operating officer of media operations, TEGNA. “As the leading NBC affiliate group, our strong stations gave gold medal performances. We told local stories of impact, produced innovative, compelling content across platforms and created engaging, one-of-a kind marketing and sales solutions to help local advertisers grow their business.”
TEGNA NBC stations bookended strong ratings performance in the opening and closing ceremony broadcasts in Pyeongchang, winning six of the top 10 spots in adults 25-54 ratings on Sunday, Feb. 25 in the closing ceremonies. In the opening ceremonies on Friday, Feb. 9, TEGNA had 5 of the top 10 in adults 25-54.
Complete Prime Average: A25-54 Ratings
1. Denver (KUSA)
2. Minneapolis (KARE)
4. St. Louis (KSDK)
7. Charlotte (WCNC)
Feb. 25 Closing Ceremonies Prime: A25-54 Ratings
1. Denver (KUSA)
4. Minneapolis (KARE)
6. Seattle (KING)
7. St. Louis (KSDK)
9. Portland (KGW)
10. Cleveland (WKYC)
Feb. 9 Opening Ceremonies Prime: A25-54 Ratings
1. Denver (KUSA)
2. St. Louis (KSDK)
5. Cleveland (WKYC)
9. Minneapolis (KARE)
10. Charlotte (WCNC)
*Source: Nielsen Local TV Ratings. These rankings are based on the first prime telecast, excluding 2nd prime telecast in MT and PT.
Featured social content under the banner of “HeartThreads Gold” focused on some of the most compelling and positive stories to emerge from Pyeongchang, including a feature on snowboarder and Olympic gold medalist Chloe Kim, which has been viewed by more than a million Facebook users.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
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