Ask ChatGPT: Why Should I Advertise with TEGNA?
ChatGPT, an artificial intelligence chatbot, is getting a ton of attention in the marketing world. Whether you’re pro on con on using the new technology in content marketing strategies, there’s one thing we can’t deny: it knows exactly why your brand should be advertising with TEGNA.
We asked ChatGPT, “Why Should I Advertise with TEGNA?” Here’s what the chatbot came up with.
TEGNA is a media company that operates numerous television stations, digital platforms, and marketing services across the United States. Here are a few reasons why you may want to consider advertising with TEGNA:
- Large Audience Reach: TEGNA has a wide audience reach through its various television stations, digital platforms, and marketing services. This can be beneficial for businesses looking to reach a large number of potential customers.
- Targeted Advertising: TEGNA offers advanced targeting capabilities, allowing businesses to reach specific audiences based on factors such as location, interests, and behavior. This can help ensure that your ads are seen by the right people at the right time.
- Customizable Advertising Solutions: TEGNA offers customizable advertising solutions that can be tailored to meet the specific needs of your business. This can include everything from ad format and placement to messaging and creative.
- Data-Driven Insights: TEGNA provides data-driven insights that can help businesses understand their target audiences and optimize their advertising campaigns for better results. This can include metrics such as engagement rates, click-through rates, and conversion rates.
- Experienced Team: TEGNA has a team of experienced advertising professionals who can help businesses develop and execute effective advertising strategies. This can be especially helpful for businesses that may not have the resources or expertise to manage their own advertising campaigns.
Overall, advertising with TEGNA can be a great way to reach a large and targeted audience, customize your advertising solutions, and gain valuable data-driven insights to optimize your campaigns.
What ChatGPT Got Right
The chatbot must have crawled our website to pull this information because, for the most part, it is spot on. We can offer brands, both large and small, a large audience reach, targeted advertising, customizable solutions, data-driven insights, and our awesome and experienced team members to help create a campaign that delivers good business outcomes.
What ChatGPT Missed
ChatGPT won’t replace our marketing team soon, as the human touch is still needed to communicate the value of advertising with TEGNA. For example, the bot skipped over a few points that we’d like to add here:
- Large Audience Reach: It’s true, but ChatGPT failed to mention how large. We reach 41.7 million television households nationwide.
- Targeted Adverting: With advanced targeting solutions, we ensure our partners stay in the good company of those customers they actively seek. How advanced? We’re one of the first local media publishers offering an advertising solution using first-party data with a consumer-and-privacy-first approach, TEGNA AudienceOne.
- Customizable Advertising Solutions: Our marketing solutions are, indeed, customizable. However, ChatGPT didn’t mention all the ways outside of TV that we can get your message out to the masses. This includes Streaming TV Advertising with our popular suite of local TEGNA station streaming+ apps, Lifestyle show integrations, content sponsorships, digital ads, as well as multiple sponsorship opportunities on our podcasting platforms – Locked On Podcast Network and Vault Studios – to build your brand awareness and help drive new business.
- Data-Driven Insights: Getting into the weeds here, but we offer data-driven insights in two different ways.
- We have TEGNA Attribution, which collects real-time data for TV and streaming shows and their accompanying advertisements. Then, it connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
- At every TEGNA station, we also have a research and consumer insights team dedicated to understanding consumer media habits and conducting custom research to help brands more effectively connect with their audiences. For example, check out our original research studies: Unlocking the Car Buyer of Today and Mastering the Millennial Mindset of Today.
- Experienced Team: Sure, we have an experienced team. But what makes our people great is that when you partner with us, it’s like having a great friend that has your best interest at heart. We are right around the corner and connected across the country, bringing a rare combination of local heart and hustle backed by national amplification and know-how. Just ask a few of our partners, and they’ll tell you what it’s like to be in good company.
Sound Good?
The marketing experts at TEGNA are ready to learn about your unique needs to create a solution that best fits your brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Let’s get in touch to talk about your marketing plans.
