Press Releases

Hero image
For immediate release
10/31/13

Detroit, Reno and East Brunswick Lead First-Quarter Awards of Excellence

________________________________________
McLEAN, Va., May 1 — U.S. Community Publishing today announced winners of its quarterly Awards of Excellence, which recognize the group’s best journalism for January through March 2015.

The Cincinnati Enquirer, The Desert Sun at Palm Springs and The Daily Times at Salisbury won top prizes for public service journalism. In the watchdog category, The Des Moines Register, the Reno Gazette-Journal and the Chillicothe Gazette set the standard.

The highest-performing news organizations, as measured by award citations, were:

Division I
The Detroit Free Press (six) had the most citations, and won first place in three categories.

Division II
The Reno Gazette-Journal led the way with four citations. The RGJ and the St. Cloud Times each won first place in a pair of categories.

Division III
The Home News Tribune earned four citations; The Daily News Leader at Staunton won two categories.

Design Studios
The Louisville and Nashville studios each won three citations. Nashville won two of the categories.

Judges
Judges for the first quarter were:

Cris Barrish, The News Journal at Wilmington
Jennifer Bowman The Clarion-ledger at Jackson, Miss.
Katie Brumbeloe, Nashville Tennessean
Tom Clifford, Montgomery Advertiser
Chris Coates, The News Journal at Wilmington
Jim Finkelstein, Detroit Free Press
Emre Kelly, FLORIDA TODAY
Emily Le Coz, The Clarion-ledger at Jackson, Miss.
Jeff Meesey, FLORIDA TODAY
Matthew Miller, Lansing State Journal
Jerry Mitchell, The Clarion-ledger at Jackson, Miss.
Patty Pitts, The Courier-Journal at Louisville
Jeff Ruble, The Courier-Journal at Louisville
Mickey Welsh, Montgomery Advertiser
Lance Williams, Nashville Tennessean
Ashley Woods, Detroit Free Press

If you’d like to nominate a judge for future quarters, call Mackenzie Warren, who administers the awards programs.

Prize Money
First Place winners receive the following prizes: For a First Place award where the newsroom is cited, the newsroom gets $250, through intra-company deposit. If an individual is named in the First Place award, that individual gets $250 through a payroll deposit. Up to four individuals may be cited and they will split the $250 prize. For winning entries that cite five or more staffers, the $250 will go to the newsroom.

PUBLIC SERVICE
This category recognizes work that contributes to the community’s greater good. It may be done by an individual, a small team, the full newsroom staff or by the news organization as an institution — including contributions from beyond the newsroom.

The work could consist of journalism that addresses a community concern and prompts the community to act on that concern. The effort could begin with journalism and then be furthered by a community leadership project in which your news organization champions a campaign or leads a conversation that identifies and weighs possible community action. Investigative and explanatory reporting may be elements of an entry, as may editorials or other opinion pieces. Print, digital and social media will often be used to help move the community forward. Efforts might include a public forum or an event, or a continuing campaign organized by or conducted under the auspices of the news organization that is based on the newsroom’s journalism.

DIVISION I

The Cincinnati Enquirer (Winner)
Anne Saker, health reporter and Meg Vogel, visual journalist

For covering the journey of a transgender child and her family, and their use of a groundbreaking treatment.

Judges said: Simply beautiful! This story of Zay kept giving us chills of wonderment and joy, along with a heavy dose of understanding. What better public service can a news organization provide? Saker’s riveting prose explained the medical procedures without getting in the way of the enlightening narrative. It’s no surprise the online version averaged a beyond-exceptional five minutes of engagement. Vogel’s online video and photos were outstanding. The follow-up story a few weeks later also was a worthy effort.​

To see the work:

Raising Zay: https://cin.ci/1Bf8icT
Ashton Dotson gets a job: https://cin.ci/1GC6pVY​

Detroit Free Press (Finalist)
Staff
Bill Laitner, staff writer and Ryan Garza, photographer

For a look into a man’s 21-mile work commute — by foot — leading to an outpouring of financial help from the community and a larger discussion about fixing holes in Metro Detroit’s fractured mass transit system.

Judges said: This heartwarming yet unsentimental tale of a proud, dogged man kick-started what became a larger issue-oriented story. First focusing on James Roberston’s daily ordeal, Laitner and the Free Press swiftly capitalized on the grassroots energy of readers and adroitly transitioned into coverage of the systemic issues.

To see the work:

https://www.freep.com/story/news/local/michigan/oakland/2015/01/31/detroit-commuting-troy-rochester-hills-smart-ddot-ubs-banker-woodward-buses-transit/22660785/

https://www.freep.com/story/news/local/michigan/oakland/2015/02/01/james-roberston-detroiter-commute-fundraiser/22701087/

https://www.freep.com/story/opinion/columnists/stephen-henderson/2015/02/02/henderson-robertson/22721409/

https://www.freep.com/story/news/local/michigan/oakland/2015/02/03/robertson-meets-fundraiser/22785185/

https://www.freep.com/story/news/columnists/rochelle-riley/2015/02/04/rochelle-riley-james-robertson/22900477/

The Arizona Republic at Phoenix (Finalist)
Brandon Loomis and Caitlin McGlade, reporters; Phil Boas, community leadership director

For explaining the potential for a gigantic shortfall in water supply to America’s Southwest. The news organization partnered with a university and foundation to establish the $100,000 Water Consciousness Challenge.

Judges said: Boiling down the technical into plain language, these stories succeeded in educating readers on the urgency their region faces in trying to ensure a steady water supply. Solid photos, videos and graphics helped the reader digest the critical information.

To see the work:

https://www.azcentral.com/story/news/arizona/investigations/2015/02/27/southwest-water-crisis-part-one/24011053/

https://www.azcentral.com/story/news/arizona/investigations/2015/03/02/parched-water-precious-arizona-maps-project/22197363/

https://www.azcentral.com/story/news/arizona/2015/04/01/beyond-mirage-website-wins-prize-spread-water-awareness/70811322/

https://tagstack.azcentral.com/everything-

DIVISION II

The Desert Sun at Palm Springs (Winner)
Ian James, environment reporter

For a package that detailed Nestle’s continued taking of water — during California’s extreme drought — from a national forest for bottled water even though the company’s permit expired a quarter-century ago.

Judges said: Clearly the superior entry in a strong field. Ian James touches all the bases, using through research, vast subject knowledge, illuminating writing and a deft touch to power his thoughtful, tough and fair expose. Brilliant photos, great use of quotes in video and print, and a really cool animated explainer.

To see the work:

https://desert.sn/1M9TImK

Fort Collins Coloradoan (Finalist)
Jason Pohl, reporter; Erin Hull, videographer/photographer

For reporting on the saga of a bicyclist who was badly injured in a hit-run accident while he trained for an Ironman competition. The story also examined the alarming trend in hit-run crashes in a town loaded with cycling enthusiasts, and lenient punishments for offenders.

Judges said: Jason Pohl and Erin Hull went to great lengths to share this story from the perspectives of not only the victim and his family but the elderly woman who caused the crash and fled. Bravo to Pohl for broadening the piece to explore the bigger picture in a town where a vehicle hits a bike every other day — and to his editors for running the story over three days — letting it breathe and resonate.

To see the work:

​https://www.coloradoan.com/story/news/2015/02/08/ironman-down-a-cyclist-a-driver-a-life-changing-moment/22998873/

The Burlington Free Press (Finalist)
​Mike Donoghue, accountability reporter

For forcing Vermont to follow its own laws and release the names of delinquent taxpayers and how much they owed in a state facing a big budget deficit.

Judges said: Mike Donoghue performed a true public service, dogging public officials, including the governor, to expose who owed the state the most in back taxes. Within several weeks, $1.2 million in delinquent debts had been repaid. ​

To see the work:

https://www.burlingtonfreepress.com/story/news/politics/2015/01/12/state-releases-delinquent-taxpayer-lists/21638215/

https://www.burlingtonfreepress.com/story/news/local/2015/01/15/shumlin-release-tax-amounts-owed/21837427/

https://www.burlingtonfreepress.com/story/news/politics/2015/01/12/state-releases-delinquent-taxpayer-lists/21638215/

https://www.burlingtonfreepress.com/story/news/politics/2015/01/27/records-show-delinquent-taxpayers-owe-millions/22406189/

https://www.burlingtonfreepress.com/story/news/local/2015/02/11/state-collects-delinquent-tax-lists-posted/23255623/

DIVISION III

The Daily Times at Salisbury (Winner)
Ryan Marshall, Vanessa Junkin and Phil Davis, reporters

For a package of content examining the nexus of race relations​, youth and social media.

Judges said: Nice work on a very troubling topic written with clarity, authority and solid sourcing. The non-story elements – the screen grabs, video and 911 audio – were especially compelling. Bravo for coordinating those pieces. It’s clear why traffic was so solid for this material – it touched a nerve, it was presented well and it made people want answers. This work clearly drove the conversation on this, and the community responded. Good job.

To see the work:

https://www.delmarvanow.com/story/news/local/maryland/2015/01/23/students-racist-post-sparks-outcry/22251303/

https://www.delmarvanow.com/story/news/local/maryland/2015/01/28/decatur-student-fights/22488385/

https://www.delmarvanow.com/story/news/local/maryland/2015/02/12/decatur-fight-aftermath-speech/23324299/

https://www.delmarvanow.com/story/opinion/editorials/2015/01/30/kilian-decatur-column/22623551/

https://www.delmarvanow.com/story/sports/high-school/2015/02/08/all-eyes-on-student-posts/23081083/

Media Network of Central Ohio (Finalist)
Jessica Balmert, reporter

​For a project that identified trouble spots in the community and challenged readers to begin a conversation about what can be done.

​Judges said: Creative way to spark a real dialogue about ongoing issues in communities. Balmert used just the right tone pointing out these topics, then encourage a conversation among stakeholders. Good work.

To see the work:

newarkadvocate.com/future

mansfieldnewsjournal.com/future

zanesvilletimesrecorder.com/future

lancastereaglegazette.com/future

chillicothegazette.com/future

Palladium-Item (Finalist)
​Millie Martin Emery, entertainment/things to do reporter

​For a clever project to help nonprofit organizations in the region.

​Judges said: Good work connecting with the community. This goes to show how much power our media organizations have. You took a clever idea and delivered solid results for important nonprofit groups.

To see the work:

​https://www.pal-item.com/story/news/local/2015/01/20/genesis-helps-families-make-fresh-start/22073803/

https://www.pal-item.com/story/news/local/2015/02/01/help-shelter-team-needs-volunteers-donors/22714127/​

​​https://www.pal-item.com/story/news/local/2015/03/04/months-collections-delivered-charities/24397761/​

https://www.pal-item.com/story/news/local/2015/03/01/mission-see-another-man-die/24234697/​​​​

https://www.pal-item.com/story/news/local/2015/03/31/months-will-get-life-back-track/70740580/​​

WATCHDOG JOURNALISM/BEAT REPORTING
This category recognizes investigative journalism that uncovers wrongdoing or malfeasance by individuals, businesses, charities, public officials, public agencies, institutions that serve the public, or by those that do business with the government or public. The work holds individuals, businesses, agencies and institutions accountable for their action or inaction. The work may protect the safety and welfare of individuals, groups or the entire community.

A broad range of reporting techniques and resources is used to produce watchdog journalism, including database and records analysis in addition to comprehensive reporting and interviewing. Watchdog work uses both print and digital storytelling approaches and engages audience members.

DIVISION I

The Des Moines Register (Winner)
Jason Clayworth, investigative reporter and Grant Rodgers, courts reporter

​​For methodically and relentlessly exposing Iowa’s questionable use of civil forfeiture to pad the pockets of law enforcement agencies at the expense of sometimes innocent civilians, and for prompting state leaders to demand needed reforms in what otherwise appeared to be a largely ignored practice.

Judges said: This package earned their respect on every level. It’s nice to see reporters generating their own story ideas, as they did here by questioning two high-profile civil forfeiture cases. It’s also admirable to see how they collaborated together to pull records, conduct interviews and uncover a shocking practice that otherwise would have remained concealed by the status quo. Great reporting. Excellent writing. Nice visuals. Loved the reader engagement and the Register’s ability to push the story beyond Iowa’s borders. This is watchdog reporting at its finest.

The Indianapolis Star (Finalist)
​Ton​y Cook and Tim Evans, reporters

​​For sifting through hundreds of pages of documents to reveal a long-running scheme in which Indiana Bureau of motor vehicles officials illegally overcharged customers to avoid budget shortfalls and then appeared to lie under oath about the practice.

​Judges said: We liked the thoroughness of this package and the many elements the Star provided so that readers not only were informed, but so they also had a front-row seat to the who, what, how, when and why of the story. Excellent execution and delivery. This was a strong contender for first place.

To see the work:

​https://www.indystar.com/story/money/2015/03/22/bmv-officials-knew-overcharges-let-ride/25177557/

https://www.indystar.com/story/news/politics/2015/01/09/outside-audits-bmv-required-lawmakers-bill/21512549/

https://www.indystar.com/story/news/politics/2015/02/02/gov-pence-announce-new-bmv-chief-overcharges/22744003/

https://www.indystar.com/story/news/2015/03/23/dems-call-bmv-investigation/70321528/

https://www.indystar.com/story/news/2015/03/05/indiana-bmv-suit-overcharges-heads-mediation/24397189/

Asbury Park Press (Finalist)
​Erik Larsen, staff writer

​For using good old-fashioned, shoe-leather reporting to expose how Stafford’s mayor abused the power of his office by siccing the city’s police department on his political opponent under the guise of a stolen-identity investigation and attempted to hide the whole thing from taxpaying constituents.

Judges said: This was, hands-down, the most entertaining watchdog story we have read in a long while. Acting on a tip, the reporter uncovered all the elements of ​an epic, small-town political scandal and was able to lay out the evidence in way that was not only damning for the mayor but fascinating for the readers. Great job. This is what news organizations are supposed to do.

To see the work:

https://www.app.com/story/news/investigations/watchdog/government/2015/03/06/stafford-mayor-police-investigate-political-opponent/24533147/?from=global&sessionKey=&autologin=​

https://www.app.com/story/news/local/2015/03/09/stafford-mayor-spodofora-facebook-spoof/24665281/​

https://www.app.com/story/news/local/ocean-county/2015/03/11/stafford-mayor-defends-investigation-political-foe/70167128/​

DIVISION II

Reno Gazette-Journal (Winner)
​Anjeanette Damon, city watchdog reporter

​For the keen use of data and solid reporting skills to reveal the shockingly high rate of pedestrian deaths on state-maintained roads and for generating pressure on key decision-makers to make long-overdue changes to increase safety.

​Judges said: The reporter used a variety of techniques to expose an undeniable problem in the community and make it relate to the average reader. We were most impressed by the results of this investigation, including the governor’s reaction to the stories and the $10 million in state money approved to fix the problems. This is something for which both the reporter and the Reno Gazette-Journal should be proud.​

To see the work:

https://www.rgj.com/story/news/2015/01/10/state-slow-make-safety-improvements/21582073/

https://www.rgj.com/story/news/2015/01/13/pedestrian-deaths-reno/21702067/

https://www.rgj.com/videos/news/2015/01/14/21767219/

https://www.rgj.com/story/news/2015/01/14/reno-councilman-pedestrian-deaths-failed/21781241/

https://www.rgj.com/story/news/2015/01/16/flashers-coming-deadly-reno-road-traffic-signal/21888493/

St. Cloud Times (Finalist)
Kevin Allenspach, reporter

​For shining a light on how the region’s largest health-care organization refused to help keep alive a woman whose condition it deemed terminal despite her dogged determination to survive. And for exposing an issue that resonates deeply with readers, many of whom may one day face a similar situation as our nation grapples with how to keep health care accessible and affordable for an ever-aging population.

​Judges said: The reporter used compelling narrative to break down a complex issue into an easy-to-understand story that explained the issues in a relatable way. We especially appreciated the way he was able to fairly portray all sides so that readers got a sense of, not just what is happening, but why it’s happening. And we were glad to see that his reporting got results. ​

To see the work:

https://on.sctimes.com/1GhR7Zz

https://on.sctimes.com/1FgFahn

https://on.sctimes.com/1NZfAUs

https://on.sctimes.com/1ESTGR1

https://www.sctimesapps.com/conversations/page.php?id=216

The Times at Shreveport (Finalist)
Alexandria Burris, reporter

For pushing what could have been a routine city government story into a compelling series on the clash between municipal zoning ordinances and First Amendment rights when it comes to the growing national trend of “little free libraries.”

Judges said: The reporter dug deep into an issue that obviously resonated with both a local and national audience and presented the story in a unique way with numerous elements and ways for readers to interact with the material. We almost felt as though the reporter took us on a journey with her as she sought to resolve the clash between old ordinances and the modern phenomenon of “little free libraries.” ​

To see the work:

​https://www.shreveporttimes.com/story/news/local/2015/02/10/little-free-libraries-vote-today/23171529/

https://www.shreveporttimes.com/story/news/local/2015/01/29/mpc-orders-little-free-library-cease-operation/22541329/

https://www.shreveporttimes.com/story/news/local/2015/02/02/community-rallies-around-little-free-library/22772303/

https://www.shreveporttimes.com/story/news/local/2015/02/05/expert-use-zoning-law-clashes-first-amendment/22922371/

https://www.shreveporttimes.com/story/news/local/2015/02/03/shreveport-city-council-take-little-library/22814413/

DIVISION III

Chillicothe Gazette (Winner)
​Caitlin Turner, reporter

​For doggedly pursuing public records related to the accidental death of a woman during a drug raid and for explaining how and why the incident occurred using multiple elements, as well as for holding the law-enforcement agency responsible.

Judges said: The reporter did a fantastic job staying on the story and compelling the attorney general’s office to release public records so she could shine a light on a drug raid gone bad. Great use of narrative. Excellence use of graphics. Solid reporting effort. Your news organization should be proud. ​

To see the work:

​https://www.chillicothegazette.com/story/news/local/2015/02/11/mcknight-indicted-krystal-barrows-shooting/23241895/

https://www.chillicothegazette.com/story/news/crime/2015/03/14/reports-yield-answers-questions-barrows-death/24774377/

https://www.chillicothegazette.com/story/news/crime/2015/03/14/krystal-barrows/24775215

Courier News at Bridgewater (Finalist)
Sergio Bichao, ​staff writer

For exposing a chronic bed-bug problem plaguing vulnerable residents at a rooming house and for revealing that public health officials knew about the situation for years but did little to force the home’s owner to fix it.

​Judges said: The reporter didn’t just tell the story; he took readers to the rooming house and showed them with pictures and narrative the disgusting conditions in which its residents lived. Because of his investigation, a state agency blocked the landlord from accepting new tenants. This is a great example of how a news organization gets results. ​

To see the work:

https://www.mycentraljersey.com/story/news/local/new-jersey/2015/02/15/beg-bugs-nj-rooming-houses/23369125/

https://www.mycentraljersey.com/story/news/local/somerset-county/2015/03/09/somerville-west-end-avenue-rooming-house-bed-bugs/24667101/

Iowa City Press-Citizen (Finalist)
​Josh O’Leary and Jeff Charis-Carlson, reporters

​For persistently hounding university officials to release body camera footage captured by campus police officers during a contentious incident. By championing the public’s right to access this material, the Press-Citizen spurred officials to consider how the relatively new technology of body cameras fits into the state’s public records law.

​Judges said: One of the media’s most important roles is to ensure the public’s access to what should be public information. The reporter took this job seriously and performed a great service to the community and to the state in compelling the release of body camera footage. His work sets a precedent that such footage belongs to the people. Excellent job.

To see the work:

​https://www.press-citizen.com/story/news/local/2014/09/12/ic-coralville-officers-may-soon-get-body-cameras/15536105/

https://www.press-citizen.com/story/news/local/2015/01/30/statue-protest-body-cam-footage/22620117/

NARRATIVE WRITING
This category recognizes outstanding writing from any coverage area. The category honors powerful and tightly written news and feature stories as well as columns, blogs, profiles, longer narratives and any examples of evocative writing regardless of platform.

The work will exhibit strong subject knowledge and be based upon complete and sometimes analytical reporting. Key components will typically be clarity, a sense of place, context and detail. Where appropriate, characters will be well-developed and pacing will lead readers through longer pieces. The writing may move readers emotionally, prompt them to think or drive them to act.

DIVISION I

The Tennessean at Nashville (Winner)
​Stacey Barchenger, criminal justice reporter

​​​For reporting on the Vanderbilt rape case and an attorney’s proposition to sterilize a mentally ill woman as part of a bargain in court. The stories shed light on the intensity that can occur in the courtroom and captivated readers until the very end.

​Judges said: Barchenger did more than sit in courtrooms and take notes. With her story, she brought her readers with her, delivering tight and compelling narrative writing that undoubtedly provoked emotion from her audience. In her reporting of the Vanderbilt rape case, she tackled a difficult story head-on, striking a tone that was blunt without being salacious. She was clearly a leading source for a story that garnered nationwide attention.

https://www.tennessean.com/story/news/2015/01/22/alleged-vanderbilt-rape-victim-takes-stand-thats-me/22167013/

https://www.tennessean.com/story/news/2015/01/31/digital-detective-brought-vandy-rape-evidence-light/22664569/

https://www.tennessean.com/story/news/crime/2015/03/17/jasmine-randers-committed/24870929/

The Cincinnati Enquirer (Finalist)
​John Faherty, storyteller

For a story on gentrifying neighborhood, once the most violent in the city, and the hopes, tensions and antipathies of transition.

​Judges said: Faherty’s piece is a fantastic example of how to write about inequality: direct, nuanced, concerned equally with individuals and with the structural realities they inhabit. The reader gets a keen sense of place, of challenges that are concrete rather than abstract and of people who never fit cleanly into pat roles in the drama of gentrification.

To see the work:

https://cin.ci/1FBKeia

The Arizona Republic (Finalist)
Ken Alltucker, reporter

For extensively reported piece on a region of Colombia where many inhabitants have genetic mutation that guarantees they will face Alzheimer’s disease at an uncommonly young age and a groundbreaking research program seeking ways to halt the disease.

​Judges said: Alltucker’s piece is a model of how to write about science in a human way, to situate it in a web of human connections, to make clear what’s at stake. He marshalled family and regional histories, anecdotes from patients and researchers, drug trial data, even the folklore that had built up around Alzheimer’s in the District of Antioquia into a comprehensive and fascinating story.

To see the work:

​https://www.azcentral.com/story/news/local/best-reads/2015/02/15/alzheimers-research-colombia-curse-part-one/23373503/

https://www.azcentral.com/longform/news/local/best-reads/2015/02/18/alzheimers-research-colombia-cure-part-two/23598567/

https://www.azcentral.com/longform/news/local/best-reads/2015/02/22/alzheimers-research-colombia-questions-part-three/23787199/

DIVISION II

Reno Gazette-Journal (Winner)
​Trevon Milliard, education watchdog reporter

​For a story about Cee Cee, a transgender girl; about her mother, who is her protector and advocate; and about a public school system trying to adapt to the presence of openly transgender students.

​Judges said: It’s easy to get a story like this wrong, to steer away from thorny questions in an effort to protect an already vulnerable subject or to take too little account of that vulnerability. Milliard strikes the right balance, documenting traumas with sensitivity, bluntly addressing the physical realities facing child born with a body that doesn’t match her sense of self, populating the story with characters who feel human.

To see the work:

Finding Cee Cee: Surviving school through a transgender transition:https://www.rgj.com/longform/news/2015/03/18/finding-cee-cee-students-story-surviving-school-transgender-transition/70302556/

Reno strangers united by their transgender children:https://www.rgj.com/story/news/2015/03/18/two-families-share-similar-path-transgender-kids/24977071/

Live Chat: Parents of transgender children take your questions:https://www.rgj.com/story/news/2015/03/18/live-chat-coming-monday-parents-of-transgender-children-take-your-questions/24983101/

The psychology behind transgender:https://www.rgj.com/story/news/2015/03/18/psychology-behind-transgender/24972659/

The Clarion-Ledger at Jackson, Miss. (Finalist)
​Billy Watkins, columnist/storyteller

​For reporting on the murder of a 28-year-old gas station attendant whose death rattled the small town of Macon and led to four arrests. The story gives vivid detail of the murder and the troublesome backgrounds of the accused, while shedding light on how loved ones from both sides have tried to move on.

​Judges said: Watkins reported on the murder of Kris Haywood with tightly detailed narrative writing, and still managed to throw in a subtle twist — the connection between the victim and the mother of one of the accused.​

To see the work:

​https://www.clarionledger.com/story/news/2015/03/21/macon-question-want-shoot-kris/25165957/

The Desert Sun at Palm Springs (Finalist)
​Brett Kelman, public safety reporter

For reporting on Riverside County’s slew of unidentified bodies and attempts by investigators to identify them. From unsolved homicides to those who took their own lives, sometimes they can find out who that person is. Many remain a mystery. This story examines the county’s system for handling the bodies and its effectiveness, while captivating readers with the little-known details about the so-called “nameless dead.”

​Judges said: What little information that was available on these people made for a captivating read. And as Kelman brought readers through exciting discoveries and hopes of cracking some cases — then through the failures and the ones that are left unsolved — it reminded us of this: These people are more than unknown mysteries. They’re humans.​

To see the work:

​https://desert.sn/1ED4Glu

DIVISION III

The News Leader at Staunton (Winner)
​Patricia Borns, reporter​​

​For coverage of struggles faced by women and the criminal justice system, the homeless seeking warmth in cold weather and a man who faced the hardship of no health insurance. The reporting shed light on critical social justice issues that readers may never experience themselves, but showed why they should care. It led to debates on social media and public radio, a planned community forum and to a reader’s $25,000 medical bill being forgiven.

​Judges said: Borns gives her readers an intimate look into the subjects’ lives, weaving their experiences with shocking statistics that illustrate the importance of the issue. She didn’t shy away from their flaws. Kelly Chaplin, for example, is a former inmate with a lengthy criminal record and she faces an uphill battle to become a success story. Born’s reporting inspires readers to root for Kelly and others anyway. These are powerful stories; the kind that can provoke people to act.​​

To see the work:

https://bit.ly/1B0TA2t

https://bit.ly/1I60CeV​

The Leaf-Chronicle at Clarksville (Finalist)
​Philip Grey, reporter

​For a story of Clifford Chester Sims’ feral childhood, the self-sacrifice that earned him a Congressional Medal of Honor and the woman who carries his memory.

​Judges said: Grey pulls together multiple threads here: the orphaned boy who won the nation’s highest military honor, the woman who married him and carries his memory, the history of a “bastard company” and a bloody war, a happy ending that wasn’t happily ever after. He brings them together seamlessly, telling a hero’s story that hums with the rhythms of real life.

To see the work:

​https://www.theleafchronicle.com/story/news/local/fort-campbell/2015/02/14/love-honor-binds-present-past-heros-widow/23421205/​​

The Town Talk at Alexandria (Finalist)
​Bob Tompkins, storyteller/beat reporter

​For a piece on the history of the Rapides Golf and Country Club course, which has become Greenwood Cemetery.

Judges said: ​Above all, this is a collection of great yarns, local history mixed with local legends, carried off with wonderful specificity and nicely evoked characters. It is a fine example of how small stories, well told, can pack a big punch.

PHOTO
Photos can illustrate all subject areas covered by the newsroom. Particular weight is given to coverage that ties directly to passion topics or the needs of target audiences. Photos tell the news at a glance, convey emotion, drama and personality, and give audience members a sense of place. Photo galleries may contain music or dialogue.

DIVISION I

The Journal News at Westchester (Winner)
​Albert Conte, assistant photo editor

​For breaking news photography of a fatal commuter train accident, including photos of the rescue of the survivors.

​Judges said: Albert Conte’s quick arrival and access to the accident scene produced gripping news photos that informed online readers. Conte snapped photos of the scene as he helped rescue passengers and direct others to safety. While doing all of this he quickly emailed photos back to the Lohud website and social media channels could get the news out to readers. Several website traffic records were set for the month because of the paper’s live and continuing coverage of the commuter accident

To see the work:

https://www.lohud.com/story/news/local/westchester/2015/02/03/train-car-collide-valhalla-mass-casualties/22822737/

https://www.lohud.com/topic/7512430b-8a6d-45c7-8c99-3507bee47684/valhalla-train-crash/​

Rochester Democrat and Chronicle (Finalist)
Annette Lein, photographer

​For heart touching photo coverage of the funeral of a young girl whom the photographer had followed throughout her battle with cancer.

​Judges said: Annette Lein tastefully photographed the funeral of a young girl who had helped introduce to her community while covering the girl’s illness. Lein’s photos not only showed the grief felt by the family, but also the outpouring of love from the community. The images of the family laughing together during the eulogy are particularly strong. In addition to photographing the funeral, Lein also wrote a touching story about the coverage.​​

To see the work:

​Gallery:https://www.democratandchronicle.com/picture-gallery/news/2015/02/14/amanda-conrows-funeral/23425665/

Story package:https://www.democratandchronicle.com/story/news/2015/02/14/amanda-conrow-funeral/23429301/

Asbury Park Press (Finalist)
​Tom Spader, photographer

​For a truly gorgeous selection of nature photographs that captures the imagination of his readers.

​Judges said: Tom Spader’s nature photographs are not just beautiful, they are also opening the eyes of his readers to the beauty of their community. He has created a Facebook page for his nature photography and has built a large social media following. Spader also teaches photography classes for readers and social media followers. Spader’s photos are creatively presented and are so good, any photographer would be glad to call them their own. ​

To see the work:

https://www.app.com/story/news/local/2014/12/12/capture-outdoors-apps-spader/20328881/​​

Facebook:
https://www.facebook.com/justgooutsidenj​

DIVISION II

Springfield News-Leader (Winner)
​Valerie Mosley, projects photographer

​For intimate coverage of a marriage and the weeks leading up to and following it.

​Judges said: Valerie Mosley has done a outstanding job of putting a pair of human faces on the hot button issue of same-sex marriage. Her photographs are intimate, beautiful and full of love and emotion. It is obvious Mosley spent a great deal of time with the couple, building a relationship that allowed her the access to tell the story with the depth and emotion that her readers deserve. ​

To see the work:

​https://www.news-leader.com/story/news/local/ozarks/2015/02/13/now-know-people-get-married/23194195/

​Montgomery Advertiser (Finalist)
​Albert Cesare, photographer

​For photographic coverage of the 50th Anniversary of the Selma March.

​Judges said: Albert Cesare’s photographs of a series of events celebrating the Selma March 50th Anniversary are storytelling and emotional. His photograph of President Barack Obama hugging Congressman John Lewis at the foot of the Edmund Pettus Bridge is a real keeper. Cesare was embedded with the student group who reenacted the complete Selma March, shooting photos and uploading them along the walk to the state capitol building. The march coverage was a website driver because of intense local interest, as well as interest from beyond the local readership area.​

The Greenville News (Finalist)
​Mykal McEldowney, photojournalist

​For an inside photographic look at wild hog hunting, used to control the overpopulation of the feral animals, from first light to the kill.

​Judges said: McEldowney gives us a look into an event that most will never see. The gritty and bloody world of wild hog suppression and the dogs who do the deed. He gives us interesting and informative photos. The images of the blood dripping from the knife, and the dog with blood splattered on its face are strong storytellers. This story may not be everyone’s cup of tea, but it is of intense interest to a large section of readers who can not get enough of outdoors and hunting coverage.​

To see the work:

https://www.greenvilleonline.com/story/news/local/2015/02/25/wild-hogs-put-hunters-test/23960061/​

https://blogs.greenvilleonline.com/photo-blog/2015/02/27/behind-the-scenes-on-the-hunt-for-wild-boar/

DIVISION III

The Advocate at Newark (Winner)
​Sara Tobias, photographer/videographer

​For the photographic coverage of the life and death of 11-year-old Ruth Miller.

​Judges said: Tobias photographed the Miller family’s odyssey from their daughter’s diagnosis with a brain tumor to her death. Including coverage of the community rallying around the girl and her family. There are so many lovely photos in this package. Tobias worked so closely with the family that she became a liaison between them and the community, delivering hundreds of birthday cards to the girl.​

To see the work:

​https://www.newarkadvocate.com/story/news/local/2015/02/14/ruth-miller-celebration-of-life/23407185/

https://www.newarkadvocate.com/story/news/local/2015/01/09/long-fight-ruth-miller-transitions-hospice-care/21520173/

https://www.newarkadvocate.com/picture-gallery/news/local/2015/01/23/sock-hop-for-ruth-miller/22255921/

Home News Tribune at East Brunswick (Finalist)
​Mark Sullivan, photographer

​For outstanding photo coverage of news events in the community as well as millennial drawing coverage of youth sports and club concerts.

​Judges said: Mark Sullivan gives us a strong selection of photographs including powerful coverage of the funeral of a police officer. He also gives us a great selection of prep sports. It is nice to see a photographer use lights for high school basketball. Sullivan’s photos of live bands playing at local venues are exciting and are of great interest to the area’s much desired younger readers.​

To see the work:

https://www.mycentraljersey.com/media/cinematic/gallery/70551692/south-brunswick-motor-vehicle-crash/ (online only)

https://www.mycentraljersey.com/media/cinematic/gallery/70483620/photos-funeral-for-linden-cop-killed-in-wrong-way-crash/ (also in paper)

https://www.mycentraljersey.com/media/cinematic/gallery/70743520/south-brunswick-vs-north-brunswick-girls-lacrosse/ (also in paper)

https://www.mycentraljersey.com/media/cinematic/gallery/24741597/njsiaa-girls-north-2-group-iv-basketball-final/ (also in paper)

https://www.mycentraljersey.com/media/cinematic/gallery/70636322/new-found-gloryturnstilethe-wild-life-at-starland-ballroom/ (online only)

The News Leader at Staunton (Finalist)
​Griffin Moores, photographer

For photographs of events ranging from spot news to community feature stories that draw the readers to the pages of the newspaper as well as the website.

Judges said: Griffin Moores has a fun selection of images, including a strong photograph of a firefighter fighting a nighttime blaze. There is also a touching photo of a cancer patient holding hands with his wife as they are sung to by a barbershop quartet. His photos have a very personal feel to them, like he knows the people and they are totally comfortable with him being there photographing them. The photo of the raccoon peering from behind the tree will bring a smile to anyone’s face.​

To see the work:

https://bit.ly/1NacKPC(Glenn Hanger stands with his son, Adam Hanger, in front of fox pelts that they trapped together near their home in Middlebrook.)

https://bit.ly/1am20fl​ (A barbershop quartet brings surprise Valentine’s Day love songs to a Stage 4 cancer patient and his wife.)

https://bit.ly/1DkOoMz (An apartment fire at 68 Woodlee Road left a resident homeless on a bitterly cold evening.)​​

https://bit.ly/1y5nyHO (Robert E. Lee’s Ian Fox pounds his chest after defeating Fork Union Military Academy’s Hunter Lewis in the 145 pound weight class finals of the News Leader Wrestling Tournament.)

https://bit.ly/1CVEeAC (A raccoon hides behind a tree as firefighters work to extinguish the brush fire that scorched a large portion of land off of Buttermilk Spring Road in Staunton on Thursday, March 26, 2015.

VIDEO
This category recognizes great storytelling, which could range from breaking news to features to mini-documentaries. Also weighed are technical aspects of the video, including sound, lighting and editing choices. This category is not just the province of video specialists with high-end gear; reporters could produce videos on their iPhones can create compelling video storytelling too.

DIVISION I

Detroit Free Press (Winner)
Eric Seals, photographer

For “Graveyard of the Great Lakes: A Shipwreck Hunter’s Quest to Discover the Past.” This project profiles David Trotter, who has discovered nearly 100 shipwrecks in his 35 years of exploring the Great Lakes. In this 50-minute documentary, photographer Eric Seals tells the story of the 74-year-old Trotter, Michigan’s maritime history and people’s fascination with the Great Lakes and shipwrecks. Presented at the Second annual Freep Film Festival.

Judges said: ​”Graveyard” is a work of documentary art that far exceeds the many other exceptional entries in scope, depth and production values. The undertaking tells the tale of the area’s premiere shipwreck hunter in often breathtaking visual style. Seals obviously devoted a great deal of time and resources to research, prepare, shoot and edit this fascinating story. Through prescient interviews, skillful storytelling, stunning photography and production values of the highest order, he has delivered a masterpiece.

To see the work:

​https://vimeo.com/123734068

Password is: DavidTrotter

The Cincinnati Enquirer (Finalist)
Meg Vogel, photojournalist

​For “Raising Zay.” This is an examination of the life issues affecting transgender youth, as told through the eyes of a teenager and her family. The girl, Zay, was spotted by Meg Vogel speaking at a vigil for another transgender teen who had committed suicide. Vogel sought her out and developed a relationship with the girl and her family that led to “Raising Zaye.”

Judges said: An intimate and incredibly powerful story told with sophisticated style and inspirational candor. “Raising Zay” quickly captures the viewer’s attention with its lively pacing, personality and an engaging visual style. Zay’s and the family’s journey is told using a variety of techniques – camera angles, mix of media, editing, music, excellent b-roll and even candid outtakes — that, cumulatively, delivers an uplifting story, the center of which is a very special young girl.

To see the work:

​https://www.cincinnati.com/videos/news/2015/02/24/23798041/

Asbury Park Press (Finalist)
​Andrew Ford, staff writer

For “Death of a Son.” ​Two videos depicting the loss experienced by one man, whose son died of a heroin overdose. The man is the mayor of the Seaside Heights community. This package was shot, lighted​​ and edited by the reporter.

​Judges said: Personal, brutally honest and emotional. These incredibly powerful videos are simply executed but impactful in a way that resonates long after they are over. We were impressed – not only by the reporter’s sparse but effective editing technique, but also by the trust that obviously had been established with the mayor to talk so openly about the death of his son to heroin, a big problem in the community.

To see the work:

https://www.app.com/story/news/local/toms-river-area/seaside-heights/2015/03/26/seaside-heights-mayor-son-overdose/70478766/​

DIVISION II

Poughkeepsie Journal (Winner)
​Alex Wagner, photographer/videographer

​For “When puppies get sick” which accompanied a major watchdog project. In it, the phenomenon of sick puppies making their way to pet stores is explained, and pet owners talk about the bills they end up paying after they get the animals home.

Judges said: ​”Puppies” provides a succinct and newsy summary of the issue of unhealthy puppies making their way to the public from puppy mills. Diverse and engaging visuals (who doesn’t love puppies?), good combination of dog-owner interviews, and a factual and engaging voiceover combine to deliver a powerful summary of a big story that will resonate with viewers.

To see the work:

“When puppies get sick: a closer look at purchasing puppies”https://www.poughkeepsiejournal.com/media/cinematic/video/70569348/video-when-puppies-get-sick-a-closer-look-at-purchasing-puppies/

“Boeck sentenced 7 to 21 years for drunk driving deaths”https://www.poughkeepsiejournal.com/videos/news/2015/02/24/23962079/

Montgomery Advertiser (Finalist)
​Shannon Heupel and Albert Cesare, photographers

For “Making it Official,” a story of two women who camped out overnight at the local county courthouse to be first in line to get a marriage license and become the first same-sex couple to be married in Montgomeryafter a federal judge struck down Alabama’s ban on same-sex marriages.

Judges said: This is an intimate look at the quest of two women to be first in Montgomery to marry after a federal court’s order clearing the way for same-sex marriage. The photographer was with them, shooting and interviewing, as they shopped for camping equipment, set up camp and then, in the morning, were married on the courthouse steps. This access, and the obvious comfort level the women had with the videographer, makes for a powerful and touching portrait.

To see the work:

​https://www.montgomeryadvertiser.com/videos/news/local/selma50/2015/03/09/24643817/

https://www.montgomeryadvertiser.com/videos/news/2015/03/21/25130611/

https://www.montgomeryadvertiser.com/videos/news/local/2015/03/23/25208245/

https://www.montgomeryadvertiser.com/videos/news/2015/02/09/23129807/

Statesman Journal at Salem (Finalist)
​Brent Drinkut, photographer

​For a series of interviews with the industry’s founding families in celebration of the 50th anniversary of a now billion-dollar industry of growing grapes and making pinot noir wines in Willamette Valley.

​Judges said: Simple but elegantly produced chats with local vintners that are not only interesting but cumulatively provide viewers with insights into the history, personalities and the unique locale where fine pinots are born. In each they expressed their love for the work and the land, and left us wanting to hear and see more.

To see the work:

Pioneering Pinot: Jason Lett speaks about The Eyrie Vineyards https://stjr.nl/1DnbW3m

Pioneering Pinot: David Adelsheim speaks about Adelsheim Vineyardhttps://stjr.nl/1cchd3z

Pioneering Pinot: Susan Sokol Blosser speaks about Sokol Blosser Winery https://stjr.nl/1y7rFmH

Pioneering Pinot: Dick Erath speaks about Erath Winery https://stjr.nl/1aMI461

Pioneering Pinot: Dick and Nancy Ponzi speak about Ponzi Vineyardshttps://stjr.nl/1CslHsk

DIVISION III

The News Leader at Staunton (Winner)
Patricia Borns, reporter

​For ​”Out of Jail” by Patricia Borns, which explores the issues women face after leaving a private jail with high debt and little hope of finding employment.

Judges said: Simple, well-paced narrative for a story off the “Caring for the Community” beat provides voice for those who rarely have their plights heard. The women’s stories are told in an unrushed personal style, with strong establishing shots, a variety of angles and B-roll that personalizes them. Smooth camera flow and editing style, appropriate music and effective use of text overlays complete the package and create an intimacy that resonates.

To see the work:

https://bit.ly/1aiOzN2

https://bit.ly/1O5IbYi​

https://bit.ly/1ybUdfl​

The Leaf-Chronicle at Clarksville (Finalist)
​Philip Grey, reporter

​For a multifaceted spot news report of an apartment fire that displaced many and resulted in a dramatic rescue of three, including two children, who were dropped or jumped from a second-story window into the arms of neighbors.

​Judges said: Very nicely done breaking news video story, featuring multiple personal accounts of a dramatic fire. Smart use of a neighbor’s smartphone video for scenes of the actual fire, including their own commentary. And a fabulous interview with the neighbors who caught two babies who were dropped from second floor window, and sort of caught the mother who jumped “like Spiderman,” is a great get by the reporter (and perhaps could have been the “lead” to the story).

To see the work:

​https://www.theleafchronicle.com/media/cinematic/video/23706969/heroes-step-up-during-avondale-fire/​​

https://www.theleafchronicle.com/story/news/local/clarksville/2015/02/19/seven-apartments-burned-building-fire-bypass/23666535/​

The Ithaca Journal (Finalist)
​Simon Wheeler, photographer/reporter

​​For the rescue of Sadie, a dog caught on an iceflow in area body of water.​

​Judges said: Nothing like a video showing a dog stranded on the ice, and fire rescue folks risking their own safety, to make the community feel good about their public servants and warm the hearts of dog lovers everywhere. Good positioning for multiple angles, combined with a straightforward newsy voiceover, conveys the action, the rescue and a happy reunion with the dog’s owner. ​

To see the work:

https://www.ithacajournal.com/videos/news/2015/03/09/24682677/

Presto ID 24677469

Brightcove ID 4102067350001​

Design
This category recognizes work done in our Design Studios. Work should convey information and subject understanding through design. Work should be bold and eye-catching as well as clear and easy to navigate. The tone of the design should be appropriate for the subject and the context of the work being showcased.

DESIGN-BEST BREAKING NEWS
…a sub-category of Design

Nashville Design Studio (Winner)
Phonethip Liu, designer, design studio and Mike Donlan, News-Press

​For an examination by the News-Press on the widespread impact of Alzheimer’s disease on Florida’s aging population.

Judges said: This five-page special report is masterfully crafted with a great mix of graphics, text breakouts and vignettes. The pacing and structure of each page keeps the reader moving through the narrative and data without providing information overload.​

Louisville Design Studio (Finalist)
​Spencer Holladay, designer/team leader and Ryan Hildebrandt, creative director

​For a front-page editorial in the Indianapolis Star demanding a change to the state’s religious freedom law that could make it legal for private businesses and corporations to discriminate against gays and lesbians.​

​Judges said: Content was key in this design. A clear and bold statement placed by itself above the fold gave this page the impact it needed to grab the attention of readers near and far. The design was kept clean and simple throughout, giving more power to the Star’s editorial.”

Louisville Design Studio (Finalist)
​Jeff Morris and Jeff Ruble, designers and Ryan Hildebrandt, creative director

For an ambitious behind-the-scenes look at Western North Carolina’s largest company, Mission Health System, from the board room to the operating room.

Judges said: A creative grid structure was key in giving these pages visual interest and relief while presenting a series of deep reports. These designs show how the control of typography and white space can make even the longest stories feel inviting.”

DESIGN-BEST COVER
…a sub-category of Design

Nashville Design Studio (Winner)
Merry Eccles, designer

For the Montgomery Advertiser’s cover of their special section that marked the 50th anniversary of the march from Selma to Montgomery profiling key players and emotional moments. The trek was a major moment in the nation’s history and spawned the Voting Rights Act.​

​​Judges said: Designer Merry Eccles crafted an emotional and poignant cover through restrained use of color on this historical file photo. This technique added a layer of symbolism and elicited an emotional reaction when paired with the carefully crafted headline and deck.

Des Moines Design Studio (Finalist)
​Erin Baker Crabb, designer and Michael Zamora, photographer

For the design of a Des Moines Register story about a pop-up music festival in the small town of Waverly, Iowa, utilizing a scene created by hand with construction paper.

​​Judges said: The use of real materials to create this backdrop gave this story a cheerful and craft-like feeling. Smart choices with color and typography tied everything together to make this page fun and friendly.

Louisville Design Studio (Finalist)
​Catherine Pomiecko and Kyle Slagle, designers; Spencer Holladay, team leader; Ryan Hildebrandt, creative director

​For the Courier-Journal coverage of a record snowfall in southern Louisville in which hundreds of interstate motorists were stranded overnight, requiring rescue by the National Guard.

​Judges said: The combination of the deep-view photography paired with the ruler element worked together very well to tell the story of a severe winter weather event. Using the vertical page dimension to chart regional snowfall amounts put everything in perspective.

DESIGN-BEST ALTERNATIVE STORY FORM
…a sub-category of Design

Detroit Free Press (Winner)
​Ryan Ford, page designer

​For a story that looked at the aggressive style of Detroit Lions defensive tackle Ndamukong Suh through data, graphics and detail. Suh, who left Detroit for the Miami Dolphins, has more sacks than any other defensive tackle in his five-year career.

​Judges said: “The comprehensive display of information on Suh’s sacks gave readers lots of information to pore over — a detailed treat for all of Suh’s followers. The central image of Suh provided a visual focus within the details of tackles, sacks and fines. You can tell lots of research went into this piece.”​

Nashville Design Studio (Finalist)
Bill Campling, designer

​For a Tennessean package on how the SEC basketball tournament means big business for the city of Nashville. The Tennessean opted to tell the economic tale of the tournament in a nonlinear way.

Judges said: The combination of the illustration with key numbers gave readers an inside look at the SEC basketball tournament. The illustration and headline were a perfect match. You can tell the two were developed in tandem.

Asbury Park Press (Finalist)
​Hannah Burkett, designer

​For an Asbury Park Press sports cover showing the stakes key players and coaches had in the Super Bowl.​

​Judges said: Designer Hannah Burkett created a bold, graphic display of the key players in this year’s big NFL game. The use of color and typography helped guide readers through the information, while the key nuggets let us know why each one was important.

CONSUMER ENGAGEMENT AND EXPERIENCES
This category recognizes the many ways in which we engage directly with our customers, breaking down the walls that have led over time to distrust, mistrust and alienation. The category contains new forms of storytelling, especially through unique and valuable experiences we create that lead to more loyal, paying subscribers/members. It recognizes both digital and in-real-life engagement — or combinations thereof — especially with clearly stated target audiences. What experiences are we creating that our readers value? What is attracting new audiences to us? Branding and marketing techniques, creativity, focus on key audiences and measurable results are part of this category.

DIVISION I

Detroit Free Press (Winner)
Staff

​For the Freep Film Festival, a four-day event that drew almost 6,000 people for Detroit-focused documentaries. In its second year, this festival notched a 30 percent jump in attendance with three times as many films and involved dozens of Free Press staffers as panelists and volunteers. A sold-out opening night featured two films by Free Press staffers.

Judges said: In a category crowded with smart audience-engagement projects, the Freep Film Festival distinguished itself with the sheer volume of the audience it attracted and individual events sponsored; a detailed, focused audience-targeting strategy that reached out to young digitals by tapping hip venues around town; and a marketing effort that included a drumbeat on social networks drawing 280,000 Facebook looks, a festival-only website, and even an after-film dance party at one chic venue.

Judges said: In a category crowded with smart audience-engagement projects, the Freep Film Festival distinguished itself with the sheer volume of the audience it attracted and individual events sponsored; a detailed, focused audience-targeting strategy that reached out to young digitals by tapping hip venues around town; and a marketing effort that included a drumbeat on social networks drawing 280,000 Facebook looks, a festival-only website, and even an after-film dance party at one chic venue.

To see the work:

Festival Home

​https://www.freep.com/story/entertainment/movies/2015/03/19/freep-film-festival-free-press-staffers/25019053/

https://freepfilmfestival.com/portraits/

https://www.freep.com/picture-gallery/entertainment/2015/03/21/freep-film-festival-friday-vol-

https://www.freep.com/picture-gallery/entertainment/2015/03/21/freep-film-festival-friday-vol-2/25147721/

The Tennessean at Nashville (Finalist)
​Nate Rau, reporter; Karen Kraft, multimedia producer; Samuel Simpkins, visual journalist; Beth Inglish, engagement editor

​For Band on the Brink, a rich, layered and sophisticated multimedia examination of one Nashville band’s brush with fame, fall from popularity and subsequent rebirth. Along with the showing of the documentary to a sold-out audience came a live performance by the band.

​Judges said: Great events, engagement and content begin with a great idea. And The Tennessean’s pitch: Examine the challenges facing Nashville’s middle-class musicians through the lens of one band, the New Dylans. The result was a rich, thoughtful multimedia experience. Through the creation of a 23-minute documentary, panel discussion, Spotify playlists, archival footage, a longform article and even a live concert, The Tennessean explored The New Dylans and Nashville’s music scene with the passion and dedication of lifelong fans. Band on the Brink feels like it was made for rock fans because it was — and that’s why it resonated so strongly amid a field of worthy competitors.

To see the work:

https://www.tennessean.com/story/news/local/2014/12/01/new-dylans-nashville-band-on-brink/19106421/

https://www.tennessean.com/insider/extras/2015/02/13/new-dylans-band-on-brink-panel-music-middle-class/23340877/

https://www.tennessean.com/insider/extras/2015/02/23/band-on-the-brink-new-dylans-panel-discussion/23871983/

https://www.tennessean.com/story/news/2015/01/31/fans-praise-band-brink/22657327/

https://www.tennessean.com/picture-gallery/entertainment/2015/01/28/the-new-dylans-premiere-at-belcourt/22483823/

The Cincinnati Enquirer (Finalist)
John Faherty, storyteller; Glenn Hartong, executive producer; Mike Betz, consumer marketing manager; Kate McGinty, Place Matters strategist

For #CincyStoryTellers, an evening of heartfelt storytelling by staffers and Cincinnati newsmakers that brought a standing-room-only audience of 450 to tears at times.

Judges said: This category rewards breaking down walls between us and readers and finds new forms of storytelling. And wow, did the Enquirer/Cincinnati.com deliver a riveting night of yarn-spinning from its own writers and other newsmakers on the theme of why they love Cincinnati. Attendees were treated to drinks, elegant surroundings and strong, unmistakable branding from the Enquirer/Cincinnati.com. John Faherty’s retelling of his own pancreas transplant and a personal transformation was unforgettable.

To see the work:

https://projects.cincinnati.com/Pages/Storytellers/index.html

https://www.cincinnati.com/story/news/2015/01/11/cincinnati-love-stories-special-event/21598845/

Facebook invitation (for the next event, but similar to the invite for the January gathering):

https://www.facebook.com/events/1431282217165988/

DIVISION II

St. Cloud Times (Winner)
Jake Laxen, food, dining and beer reporter; Randy Krebs, engagement editor

For organizing a pub crawl of several beer-making hotspots called The Beers of Central Minnesota, aka Happy Hour with the Times. ​ Attendees participated in an informal poll for the best brew at each stop. A dozen news staffers bent an elbow along with the 50 participants at the sold-out event. A much bigger followup is planned.

Judges said: What an innovative way to connect with readers in this college town amid an atmosphere of fun — and build the brand of the food and beer reporter. A live tweet of the event had a fun tone and clearly showed participants enjoying it.

To see the work:

Pub crawl will showcase local beers, brewers. March 7:https://www.sctimes.com/story/life/food/2015/03/07/pub-crawl-showcase-local-breweries/24569293/

Plan to see Times staffers at events … and listen (Bodette column mentions event). March 7:https://www.sctimes.com/story/opinion/2015/03/07/plan-see-times-staffers-events-listen/24539317/

Pub crawl latest in our engagement efforts, (Bodette column). March 14:https://on.sctimes.com/1Fhvab3

March 26: Live blog during event: https://www.sctimesapps.com/conversations/page.php?id=314
​Pub crawl showcases local brews. ​​March 27:https://on.sctimes.com/1GxMgT4

Pensacola News Journal (Finalist)
Staff

​For partnering with the Pensacola Mardi Gras in an interactive photo booth during the kickoff of festivities. ​Many of the PNJ’s biggest personalities manned the booth, where partygoers could have their photos taken (with or without staff) for free and printed on mock covers of the New Journal’s popular Weekender entertainment cover. And a PNJ float led the parade, also a first.

​Judges said: This smart promotion was a two-fer. First, partiers who got their pictures taken had a keepsake and a lasting warm memory of the News Journal, a splendid example of consumer engagement at its best. And the resulting photo galleries, of amped-up Mardi Gras partiers having fun, raked in more than 90,000 page views.

To see the work:

https://www.pnj.com/mardi-gras/

https://www.pnj.com/picture-gallery/entertainment/events/mardi-gras/2015/01/10/pnj-mardi-gras-kick-off-photo-booth-part-1/21549533/

https://www.pnj.com/picture-gallery/entertainment/events/mardi-gras/2015/01/10/pnj-mardi-gras-kick-off-photo-booth-part-2/21549915/

Reno Gazette-Journal (Finalist)
​Anjeanette Damon, city watchdog reporter; Brian Duggan, watchdog editor; Ray Hagar, political reporter

​For Battle Born Politics, a series of political discussions — playing off Nevada’s being known as the Battle Born State. The hour-long events end with a political trivia quiz, with the winner getting a gift card from the business hosting the event.​​​​​​

​Judges said: These events show how a news organization can build their brand by showing off their writers’ political expertise, bring business to local eateries and use Facebook to build excitement and engagement. The casual, conversational tone added to the engagement factor. Very well done.

To see the work:

​Facebook Event Page: https://www.facebook.com/events/343502875847533/

Online Promo:https://www.rgj.com/story/news/2015/03/10/join-us-for-battle-born-politics/24730235/

Online Promo:https://www.rgj.com/story/news/politics/2015/02/21/next-battle-born-politics-march/23797399/

DIVISION III

The Daily Journal at Vineland (Winner)
​Deborah Marko, reporter

​For launching a campaign that raised $7,000 and brought young students, parents, business owners, residents, police officers and Petway School administrators together in pursuit of a common cause – purchasing body armor for the city of Vineland’s beloved K-9 police dog unit.

Judges said: Many fundraisers focus on involving those who can actually give money – usually, parents and adults. What makes the Pennies for Puppies campaign unique is the amount of engagement targeted at future Daily Journal readers – the children who brought in pennies, donned cardboard dog ears and drew posters to support armor to keep their town’s K-9 dogs safe. Reporter Deb Marko’s breezy, charismatic writing style threw away the inverted pyramid in favor of engaging copy that charmed these judges (“Max likes dogs who are a bit lower to the ground.”) The engagement with Petway School teachers, families and students gave a new generation of future DJ readers a connection and partnership with their local news organization. The students also learned, particularly through hosting a live dining event at Wendy’s, that they aren’t too young to give back to their communities.​

To see the work:

https://www.thedailyjournal.com/story/news/local/2015/02/24/public-support-profitable-vineland-ks/23969391/

https://www.thedailyjournal.com/story/news/local/2015/02/05/wendys-joins-petway-pennies-pups-fundraiser/22948067/​​​

https://www.thedailyjournal.com/story/news/local/2015/03/12/petway-honored-police-dog-support/70194270/

Courier News at Bridgewater (Finalist)
Sergio Bichao and Mike Deak, staff writers; Keith Ryzewicz, community conversation editor

​For coverage of controversial remarks made by a local Catholic high school teacher that went beyond the headlines to examine the generational divide between Catholics and how the topic of gay marriage still polarizes the community of Central Jersey.

Judges said: An Immaculata High School teacher’s pointed remarks on the sinfulness of homosexuality made headline news in Central Jersey when they were spotlighted on Facebook by a celebrity alum. Bridgewater Courier-News Reporter Sergio Bechaio was the first to write about the teacher’s comments and their impact on the community. But it took a team effort at the Courier-News to connect the dots: publishing op-eds viewpoints as diverse as Susan Sarandon’s nephew, local Catholic leadership and readers in the community. As the teacher was suspended and the right-wing and left-wing divide lit up the controversy, the Courier-News stayed one day ahead of the blogs in finding and publishing diverse viewpoints and storylines related to the teacher. Their body of work is a great example of how to exhaustively cycle through a story from the first Facebook post on out, and the buy-in from readers and leaders alike prove Bridgewater owned this story.​

To see the work:

​​https://www.mycentraljersey.com/story/news/2015/03/11/immaculata-teacher-anti-gay-facebook-susan-sarandon-greg-bennett/70187914/​

https://www.mycentraljersey.com/story/news/local/somerset-county/2015/03/13/immaculata-high-school-teacher-suspended-anti-gay/70293020/

https://www.mycentraljersey.com/story/news/local/somerset-county/2015/03/23/radio-ad-attacks-bishop-paul-bootkoski-patricia-jannuzzi-controversy/70349422/​

​https://www.mycentraljersey.com/story/life/faith/2015/03/29/patricia-jannuzzi-catholics-divided/70547054/​

​https://www.mycentraljersey.com/story/opinion/readers/2015/04/02/sarandons-message-one-love-responsibility/70833346/​

Home News Tribune at East Brunswick (Finalist)
​Pamela Mackenzie, staff writer and In Stitches blogger

​For dogged enthusiasm in promoting the ” In Stitches” brand through columns, free pattern posts, knitting circles and charity projects – the definition of a passion project.

Judges said: Pamela Mackenzie has always juggled her knitting column, In Stitches, with many other newsroom responsibilities. In the first quarter of 2015, Mackenzie polished a new digital strategy for In Stitches that included 12 (!) events at five libraries, publishing free digital knitting patterns, incorporating a charity project and more columns. Mackenzie isn’t just establishing herself as an expert on knitting in her community – she is becoming part of the group of area knitters of Central Jersey and establishing herself, and the East Brunswick Home News Tribune, as an integral part of that community. Her involvement is the opposite of a gimmick. It doesn’t matter whether reporters are interested in news or knitting – we should all take a page from Mackenzie’s playbook on how to connect with like-minded neighbors and future readers.

To see the work:

https://www.mycentraljersey.com/story/in-stitches/2015/02/24/aran-knitting-for-st-patricks-day/23928155/

https://www.mycentraljersey.com/story/life/arts/crafts-hobbies/in-stitches/2015/02/25/more-free-aran-patterns-for-st-patricks-day/24010167/

https://www.mycentraljersey.com/story/in-stitches/2015/02/26/free-aran-patterns-for-kids/24044743/

https://www.mycentraljersey.com/story/in-stitches/2015/02/28/and-now-aran-ponchos-capes-shawls/24183259/

https://www.mycentraljersey.com/story/life/arts/crafts-hobbies/in-stitches/2015/03/03/shawls-for-when-it-finally-warms-up/24333805/

PLATFORM-TAILORED PROGRAMMING
This category is a combination of two categories: breaking news and planned content. It recognizes smart, effective choices that made our journalism shine on various platforms. How was the content reported with different platforms in mind? What elements were added, adapted or withheld in order to create the best experience on each platform? What knowledge of user behaviors did we use when making those choices? What promotion did we do? What were the readership results? How did we think about adapting the content for the use of various target audiences?

DIVISION I

Detroit Free Press (Winner)
Nicole Avery, Quality of Life director; Sylvia Rector, staff writer; Holly Griffin, content coach/Quality of Life; Ashley Woods, director/consumer experience; Romaine Blanquart, photographer

For Restaurant of the Year coverage featuring an innovative approach in platform programming that heightened anticipation of which restaurants would be named during an online countdown.

Judges said: The Detroit staff made its annual Restaurant of the Year competition into a must-see event, using social media to build buzz with teaser images and targeted ads prior to the release of the restaurant winners’ names. On the actual day of the countdown, the team revealed a new restaurant entry every 30 minutes, over a span of 5 hours on a Friday morning, timed to capitalize on morning and lunchtime audiences on desktop and mobile, using push alerts to make the announcements. Video and photo galleries rounded out the presentation.

To see the work:

https://www.freep.com/topic/f456c8ec-bbcc-40ec-8d86-7a85d86197ef/detroit-free-press-restaurant-of-the-year-2015/

The Arizona Republic at Phoenix (Finalist)
Staff

For immediate, need-to-know coverage of Mesa, Ariz., shooting rampage.

​Judges said: “The bee occurred on a Friday morning, a work and school day. So Leader used Twitter to provide the ‘as-it-happened’ real-time news of each round (there were 63 rounds) to an audience that could not attend. Stories in print and online to provide depth. Video and a photo gallery captured the atmosphere of the bee.”

To see the work:

​Story:
https://www.thenewsstar.com/videos/news/education/2015/03/13/70289208/

Video:
https://www.thenewsstar.com/videos/news/education/2015/03/13/70289208/

Gallery:
https://www.thenewsstar.com/picture-gallery/news/education/2015/03/13/all-parish-spelling-bee-2015-goes-63-rounds/70289834/

Twitter:

The Journal News at Westchester (Finalist)
Staff

For “For this we hunkered?” coverage of the 2015 blizzard that wasn’t to be.

Judges said: The Journal News staff tackled what was predicted to be a winter storm of historic size with smart, calculated moves. Though the storm didn’t live up to predictions, the staff promoted town-by-town information on mobile, as well as road conditions and snow totals. On desktop, the staff focused on sense-of-place display, especially after the event became less of a crisis and more of a fun snow day. Since home-delivery and single-copy delivery were impacted by the storm, an innovative ‘print’ strategy emerged from the storm: The staff provided users with and updated e-edition and saw near-triple the usual users. The Journal News’ target audiences were covered by the strong work and had access to information they needed to stay safe during what could have been a much larger storm.

​To see the work:

Breaking news narrative: https://www.lohud.com/story/news/local/2015/01/26/blizzard-watch-region-preps-blockbuster-storm/22344429/

Town-by-town emergency digest: https://www.lohud.com/story/news/local/2015/01/26/westchester-putnam-rockland-closings-cancelations/22349971/

Snow totals graphic: https://data.lohud.com/charts/snowtotals/juno/

1st-day aftermath longform: https://www.lohud.com/story/weather/2015/01/27/blizzard-of-2015-fizzles/22419303/

How forecasters got it wrong: https://www.lohud.com/story/weather/2015/01/27/went-wrong-forecast/22397573/

DIVISION II

Pensacola News Journal (Winner)
Staff

​For the Pensacola News Journal’s breaking and in-depth coverage of a Black Hawk helicopter crash and their impactful application across platforms.

​Judges said: The News Journal owned this national story and used every available tool at its disposal, ranging from live streaming to working with GMTI to modify their front page for more crash-related exposure. Early and developing decisions about how to display the content on all platforms helped PNJ journalists see how the content was performing. Smart print decisions made the stories feel like part of a bigger narrative, not just separate pieces. Different strategies on those different platforms – along with strong social media emphasis – really helped drive stories, photos and videos to not only the target audience, but the nation.​

To see the work:

https://www.pnj.com/story/news/military/2015/03/11/military-helicopter-crashes-in-florida-panhandle/70136348/

https://www.pnj.com/story/news/military/2015/03/12/fatalities-confirmed-black-hawk-crash/70237698/

Montgomery Advertiser (Finalist)
Kelsey Davis, reporter and Albert A. Cesare, visual journalist

For the coverage of the 50th anniversary of Bloody Sunday in Selma and historic Selma-to-Montgomery march.

​Judges said: The Montgomery Advertiser tasked two of its Millennial journalists with coverage of this historic event. Both were embedded in a re-creation of the march and the tools they used helped readers immerse themselves across platforms. The consistent use of the #50selma hashtag, incorporation of the then-new Meerkat social live stream and overall excellence with visuals helped propel Montgomery in this category. A strong overall social media presence and two printed special sections – one featuring profiles produced by Troy University students – made for very well-rounded coverage. This project clearly reached every audience.​

To see the work:

https://www.montgomeryadvertiser.com/news/selma50/

https://www.montgomeryadvertiser.com/blog/marchdreamlearn

https://www.montgomeryadvertiser.com/story/news/2015/03/25/selma-montgomery-marchers-reach-capitol/70463034/

https://www.montgomeryadvertiser.com/story/news/local/selma50/2015/03/25/follow-live-excitement-grows-as-marchers-near-montgomery/70420332/

https://www.montgomeryadvertiser.com/videos/news/local/selma50/2015/04/08/25208245/

Fort Collins Coloradoan (Finalist)
​Jason Pohl, breaking news reporter and Erin Hull, photographer/videographer

For the Coloradoan’s Ironman Down series that tracked a post-crash recovery process and penalties involving hit-and-run drivers.

​Judges said: From start to finish, Pohl and Hull delivered a well-rounded experience not only across platforms, but also in-person with target audiences. A preview trailer launched a week before the project’s debut was a good introduction and a public forum at the end helped bring it full circle and truly engage with those vested in the community. With so many elements to a story like this, the organization and timely spread of materials should be praised. Impressive metrics display how engaged readers were with the work, and a behind-the-scenes look at the reporting process was a nice touch.​

DIVISION III

Home News Tribune at East Brunswick (Winner)
​Cheryl Makin, staff writer

For coverage of Jax, an 18-year-old singer- songwriter from East Brunswick, N.J., on her journey as a contestant on “American Idol.”

​Judges said: Makin has established herself as go-to source for coverage of the hometown ‘Idol’ contestant, Jax. Makin used Twitter to deliver live ‘play-by-play’ while the shows are on. Her preview stories were programmed to post prior to the airing of each new episode, and updated immediately after the show ended. Previous stories were linked to current stories. Targeting Millennials, page views on mobile outpaced desktop. Her work on Facebook and Twitter has captured the interest and following of ‘JaxPack’ fans, many of whom are Millennials.

To see the work:

2/18 – “Jax marks her Top 16 spot with The Dress on ‘American Idol'” -https://www.mycentraljersey.com/story/news/local/middlesex-county/2015/02/18/jax-american-idol/23652743/

3/10 – “Jax keeping it real on ‘American Idol'” https://www.mycentraljersey.com/story/entertainment/2015/03/10/jax-american-idol/24719617/

3/11 – “Jax advances to Top 11 on ‘American Idol'”
https://www.mycentraljersey.com/story/news/local/middlesex-county/2015/03/11/american-idols-jax-shares-story/70150782/

3/18 – “Jax makes Top 10 on Idol, but save is used on Qaasim”https://www.mycentraljersey.com/story/news/local/middlesex-county/2015/03/18/jaxpack-continues-grow/24966053/

3/24 – “It’s a Bon Jovi classic for Jax in the Top 9″https://www.mycentraljersey.com/story/news/local/middlesex-county/2015/03/24/jax-american-idol/70385430/

The News-Star at Monroe (Finalist)
​Barbara Leader, education and courts reporter

For in-depth and play-by-play coverage of the All Parish Spelling Bee, which the News-Star sponsored.

​Judges said: “The bee occurred on a Friday morning, a work and school day. So Leader used Twitter to provide the ‘as-it-happened’ real-time news of each round (there were 63 rounds) to an audience that could not attend. Stories in print and online to provide depth. Video and a photo gallery captured the atmosphere of the bee.”

To see the work:

​Story:
https://www.thenewsstar.com/videos/news/education/2015/03/13/70289208/

Video:
https://www.thenewsstar.com/videos/news/education/2015/03/13/70289208/

Gallery:
https://www.thenewsstar.com/picture-gallery/news/education/2015/03/13/all-parish-spelling-bee-2015-goes-63-rounds/70289834/

Twitter:

SMART GROWTH
This category is designed to isolate strategies that lead to objectively measurable successes in readership. These successes can be demonstrated through Adobe Analytics (AKA Omniture or SiteCatalyst) and/or Chartbeat.

DIVISION I

The Arizona Republic at Phoenix (Winner)
Staff

​For well-planned and well-executed coverage during of the world’s largest media events – the Super Bowl. The Republic’s team effort resulted in a number of achievements during the Super Bowl coverage, including 8.5 million pageviews related to Super Bowl coverage. In addition, the organization grew Facebook likes by about 25,000 during the Super Bowl – about four times the typical monthly growth rate. Through partnerships, the Republic grew single-copy sales and were able to sign up new subscribers through community events, including a stage that featured fan interactions and experiences.

​Judges said: The Republic’s 25-member Super Bowl coverage team, along with departments throughout Republic Media, used a combination of digital and print coverage, social media innovations and real-life events to connect with locals who were interested in the game and the events affecting the community.​The Republic team devised a unique social media strategy aimed at the 25-45 demographic that proved successful and will serve as a template for future events and promotions.

To see the work:

​https://fanphotos.azcentral.com/

https://football.azcentral.com

​Detroit Free Press (Finalist)
Staff

For developing and executing a well-rounded plan centered around the North American International Auto Show. Autos are the lifeblood of the region and a key passion topic for a large swath of Free Press readers, many in the core target age group of 25-44, who are either looking to buy new cars or gauging the health of the industry that creates so many jobs in the region.

​Judges said: The coverage resulted in a one-day traffic record for the Free Press site, but more importantly, the entire project incorporated departments throughout the company and had reader interactions baked into the plan. One of the most successful elements was a first-ever “behind-the-scenes” tour led by auto critic Mark Phelan. The contest garnered more than 3,000 entries and helped the organization develop a new model for future reader contents.

To see the work:

https://www.freep.com/autos/auto-show/​

The Journal News at Westchester (Finalist)
Staff

​For the successful development ofNYdatabases.com, a site that features a wide range of databases presented in an easily accessible platform that is searchable and sortable. The two teams represent downstate NY (Westchester) and upstate NY (Rochester). Data journalists, reporters and strategists – with the help of the Albany bureau – will collaborate on updating the site. Two other Gannett sites – Poughkeepsie and Binghamton – are expected to join the project soon.

​Judges said: The NYdatabases.com site creates a powerful tool to draw in new audiences and potentially create more revenue opportunities in the future. The teams understand that the audience for this site is highly local and spend more time on this site than the news organizations’ main sites. And the best part, they are largely new customers – with 78 percent of visitors making their first visit in the past 30 days. Finally, this site helps fulfill the watchdog role, creating a place for all the data is in ongoing reporting, along with adding databases – such as restaurant inspections and salary databases – that hold businesses and governments accountable.

To see the work:

​https://nydatabases.com/

DIVISION II

St. Cloud Times (Winner)
Staff

​For reviving a failing entertainment section with a renewed focused on the 25-45 demographic and a host of new engaging features. Sourcing and beat work go beyond the predictable to include drag, burlesque and visiting poets. Beyond just coverage, the entertainment team – which now consists of team members from across the newsroom – has taken part in a number of community engagement events.

​Judges said: St. Cloud’s entry shows what can happen when teamwork and creativity come together to help build an audience. The reimagined entertainment coverage is clearly a hit with readers – garnering an 84 percent increase in pageviews in comparison to first-quarter 2014. More importantly, most of the ideas were borne out of the passions of staff members from across the newsroom, who have contributed to a greater variety of content that continues to reach new audiences.

To see the work:

https://www.sctimes.com/story/entertainment/arts/2015/02/25/spank-silly-funny-take-fifty-shades-grey/24029899/

https://www.sctimes.com/story/entertainment/2015/02/25/minnesota-otaku-dads-comics/23970997/

https://www.sctimes.com/story/entertainment/tech/2015/02/26/entertech-vine-breaks-winter-blues-careful/24029917/

https://www.sctimes.com/story/entertainment/dining/2015/02/26/expert-critic-guests-think-kohinoor-gem/24030663/

https://www.sctimes.com/story/life/food/2015/03/05/drink-week-hairy-buffalo/24284653/

Reno Gazette-Journal (Finalist)
​Ben Spillman, outdoors reporter

​For embracing the pillars of Picasso to transform beat coverage and help make outdoors coverage a key beat in the Reno newsroom. Spillman carefully monitorshis metrics, and experiments regularly with time and day of posting, tweaking headlines, tweaking Google tags and adding assets to increase engagement time. Just as important, Spillman has embraced his role as a community connector, establishing new relations with meet-up groups and other organizations. He took center stage at a Gannett-sponsored Oculus Rift experience at area ski resorts.

​Judges said: Spillman doesn’t just cover his beat; he lives it. Over the past several months, Spillman has skied with backcountry groups, attended safety clinics and participated in a host of outdoor events.Back in the newsroom, Spillman makes great use of all the tools at his disposal to inform and grow his fan base. From Notchbuilder to Mapbox to Chartbeat, Spillman has embraced new technologies and understands how to leverage them to increase his influence and the Gazette-Journal’s reach in the community.

To see the work:

​https://www.rgj.com/story/life/outdoors/recreation/2015/02/12/climate-change-sierra-snow/23323995/

https://www.rgj.com/story/life/outdoors/recreation/2015/03/01/pacific-crest-trail-winter-hike/24232641/

https://www.rgj.com/story/life/outdoors/recreation/2015/03/11/pacific-crest-trail-gear-historic-winter-hike/70150198/

https://www.rgj.com/story/life/outdoors/2015/02/23/nevada-ghost-towns-author/23905161/

https://www.rgj.com/story/life/outdoors/recreation/2015/03/16/new-trail-explore-nevada-pinyon/24877219/​

Fort Collins Coloradoan (Finalist)
Staff

​For introducing a new wrinkle to the #SocialTuesday challenge to help grow digital-only subscriptions. One of the Coloradan’s #SocialTuesday challenges in March was to ask for digital subscriptions on the final day of the $29 annual deal in March.

​Judges said: The Coloradan continues to think about growing its digital audience, trying unique new ways to draw in new readers. Nearly 9 percent of the organization’s subscribers are digital-only readers, and efforts like this continue to grow this number. All of the Coloradan’s newsroom staff gets behind these marketing efforts and helps to grow audience through great content and innovate marketing strategies.”​

DIVISION III

The News-Star at Monroe (Winner)
​Greg Hilburn, politics and business reporter

​For using an optimization technique to help grow a story’s social reach and overall audience. After his story posts, Hilburn routines tags businesses and people in his stories and shares his stories on Facebook pages that are connected to his coverage. The approach has grown Hilburn’s pageviews and social media following.

​Judges said: Hilburn has clearly embraced the ‘journalist as marketer’ tenet by systematically sharing his content with interested parties throughout his local community. More importantly, other reporters have seen his results pay off and he’s now sharing his lessons with others in the newsroom.

To see the work:

​https://www.thenewsstar.com/story/news/local/2015/03/04/restaurant-plays-cajun-vibe-famous-trappey-name/24371583/

https://www.thenewsstar.com/story/news/politics/2015/03/13/gov-jindal-want-finish-strong/70262992/

Home News Tribune at East Brunswick (Finalist)
​Greg Tufaro, Harry Frezza and Mike Becker, staff writers

​For creating a winning strategy to build momentum around Central Jersey’s passion for scholastic wrestling. MyCentralJersey.com was the centerpiece for live coverage of the annual District Tournament weekend, but the paper established partnerships with peers from the New Jersey Wrestling Writers Association to boost coverage throughout the region. The staff also marketed new content to high school coaches throughout the region to help boost readership among the most passionate fanbases in the region.

​Judges said: The hard work on the front end paid off in increased readership and strong engagement time. The average engagement time on District Tournament weekend averaged more than three minutes, more than four times the typical site engagement. Another big key? Tufaro leveraged his relationships with area coaches, fellow writers and other passionate community members to help make MyCentralJersey.com the definitive source for prep wrestling coverage.

To see the work:

​https://www.mycentraljersey.com/story/sports/2015/02/19/live-njsiaa-district-wrestling-tournament-coverage/23699823/

The Advocate at Newark (Finalist)
Staff

​For comprehensive coverage of a plan to lower Buckeye Lake’s levels for several years to ease the threat of a dam failure. The coverage galvanized residents, business owners and tourists, and helped boost collaboration among Gannett properties across Southeast Ohio.

​Judges said: As the plans for Buckeye Lake were revealed, the staff quickly realized the passion around this topic – sparking deeper coverage and opportunities to work with sister publications to provide more comprehensive coverage. The Advocate even created a reporter position dedicated to Buckeye Lake coverage, leveraging a growing understanding of analytics and reader feedback to deliver on topics of great importance to the community.

To see the work:

​https://www.newarkadvocate.com/news/buckeye-lake/

https://www.newarkadvocate.com/story/news/local/2015/03/11/report-buckeye-lake-dam-dire-straits/70156464/

https://www.newarkadvocate.com/story/news/local/2015/03/12/report-dam-stability-affect-home-sales/70234926/

https://www.newarkadvocate.com/story/news/local/2015/03/19/buckeye-lake-reaction-project-needed-painful/25023199/

https://www.newarkadvocate.com/story/news/local/2015/03/19/buckeye-lake-dam-replacement-john-kasich/25019099/