Gannett Retail Advertising Group Formed
ARLINGTON, Va. — The formation of a new advertising sales group in the Newspaper Division was announced today.
The Gannett Retail Advertising Group will represent the company’s newspapers, other than USA TODAY, in the sale of advertising to national and regional retailers and service-providers.
Donald M. Stinson, vice president of advertising in the Newspaper Division, also will serve as president of the Retail Advertising Group.
“Our goal with this new sales group,” said Stinson, “is to anticipate the inevitable shifts in the marketplace brought on by the nation’s changing demographics and to build long-term alliances with the retailers and service providers that will influence consumer interests, particularly in the first decade of the next century.”
The Retail Advertising Group, which will be based in Chicago, also will handle the representation for Gannett’s Four-Color Newspaper Network.
Stinson also announced that agreements have been reached with four firms to represent Gannett newspapers, other than USA TODAY, for the sale of national advertising.
The four firms are Newspapers First, Sawyer-Walker-Ferguson, Metro-Suburbia and Landon & Associates. The national advertising representation previously had been handled by Gannett National Newspaper Sales, which is being dissolved.
Gannett is a nationwide news and information company that publishes 89 daily newspapers, including USA TODAY, and USA WEEKEND, a newspaper magazine. Gannett also operates 18 television stations, five radio stations, cable television systems in five states and alarm security services.