KUSA in Denver Top-Rated Station in the Country Through First Week of the Olympics
McLEAN, VA — KUSA-TV in Denver is the number one rated local NBC station through the first week of the 2010 Vancouver Winter Olympics. Not only is KUSA-TV number one with total household viewing, KUSA-TV is also number one with Adults ages 25-54, a key advertising demographic. KUSA-TV is also out-performing the national average rating by 50%.
Including KUSA-TV, two other local Gannett NBC affiliate stations are among the Top 5 highest rated stations with the Adult 25-54 advertising demographic: KARE-TV in Minneapolis-St. Paul is third and KSDK-TV in St. Louis fourth. WKYC-TV in Cleveland places eighth, giving Gannett NBC stations four of the top 10 stations with Adults 25-54.
“These Olympics are proving to be a huge ratings success for both NBC and our local affiliates,” says Dave Lougee, president of Gannett Broadcasting. “The performance by KUSA, KARE, KSDK and WKYC is tremendous, and the entire group is doing very well.”
Through the first week, Gannett NBC stations are up 20% in household ratings over the Torino Winter Olympics. WXIA in Atlanta is up 37% compared to Torino and WBIR in Knoxville is up 38%.
In addition, the resources of USA TODAY, USATODAY.com, USA WEEKEND and more than 80 local daily newspapers are being shared across Gannett to provide unprecedented content for local consumers.
Gannett Co., Inc. (NYSE: GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 84 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 650 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.
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