The Cincinnati Enquirer Signs Letter of Intent to Launch Bold, New Newspaper Format; Would Provide Convenience for Consumers, New Opportunities for Advertisers
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today announced that it has signed a letter of intent with The Columbus Dispatch for the possible printing of The Cincinnati Enquirer and The Kentucky Enquirer in a new, more compact, easy-to-use format. The change would begin in the fourth quarter of 2012.
“We are committed to serving the greater Cincinnati and Northern Kentucky communities – and providing consumers with the best news and information anywhere, anytime. We are also committed to listening to our customers and responding to their ever changing needs. As a result of research we’ve done and the feedback we’ve received from readers and advertisers, we have signed a letter of intent with The Columbus Dispatch to print The Enquirer in a new compact format that would be brighter, more engaging and easier to read,” said Margaret Buchanan, president and publisher of The Cincinnati Enquirer.
“While covering the same amount of news as the previous format, this new approach would enhance the user experience by allowing for a fuller use of color and photographs and improved readability. By better serving our readers, we would continue to provide advertisers a trusted environment with which to engage their consumers.”
Dimensions of the newly formatted Enquirer would be 10 ½ inches by 14 ½ inches and all of the current content in The Enquirer would remain in the redesigned newspaper, if the agreement is finalized. In addition, The Enquirer’s production facility would close fourth quarter, 2012.
In related news, Pressline Services, Inc. and The Columbus Dispatch have signed a letter of intent for a project to produce a new compact format for the Dispatch newspapers based on a new press system called 3V® developed by Pressline Services.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
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