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Audience Videos Provide Insight into Lives of Boomers, Women

Gannett Information Centers continue to keep a sharp focus on reaching audiences. And that focus remains on four key areas: baby boomers, women 25-54, young professionals and upscale residents.

The Information Center Web site, accessible to Gannett employees only, now has available a series of one-on-one videos to help Information Center staffers facilitate discussions about these critical audience groups.

The videos can serve as catalysts for conversations or brainstorming about how to better reach audience needs.

The videos are divided into two areas — baby boomers and women 25-54. The boomer videos fall into two categories — Bob Dylan boomers born between 1946 and 1955 and Bruce Springsteen boomers born between 1956 and 1964. The women videos also fall into two categories — women between the ages of 25-54 who have children 11 or younger living at home and women between the ages of 25-54 who do not have children living at home.

The videos are diverse, candid and informative; they provide a real look at how the participants live their lives. People talked about their families, social lives, what they would like to do “if they could,” what they see in their futures and how their lives have “turned out.”

The videos are posted on the Information Center Web site, along with supporting materials that offer guidance on how to use them.

We want to thank Wendy Hurwitz, director/database marketing in the U.S. Community Publishing division, who developed some of the audience material, and the following sites for the videos currently posted: Jackson, Tenn., Cincinnati, Nashville, Reno, Fort Myers, Des Moines, Lafayette, La., and Louisville.

We also salute other sites that contributed videos. They include: Phoenix, Asbury Park, Wilmington, Springfield, Appleton, Sioux Falls, Oshkosh, Iowa City, Indianapolis, Rochester, Greenville, Brevard, Pensacola, Binghamton, Poughkeepsie, St. Cloud and Lafayette, Ind. We expect to post other videos in the future.

Last Modified: January, 2009