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Elinsky Named Project Manager of the Design and Innovation Center

McLEAN, VA – Lori Elinsky, formerly Director of Advertising Solutions for USA TODAY, has been named Project Manager of Gannett’s Design and Innovation Center.

Elinsky will assume responsibility for the day-to-day operations of the Design and Innovation Center. She will work closely with the Five-O Team and play a pivotal role in the organization and implementation of ideas generated by fellow Gannett employees.

“We are delighted to have someone with Lori’s background and enthusiasm,” said Roger Ogden, president and CEO of Broadcasting and senior vice president of Design, Innovation and Strategy for Gannett. “Lori has 24 years of experience in Gannett generating new and innovative solutions for the company in many business areas. I’m confident that Lori will contribute greatly to Gannett’s strategic mission of innovation and idea-sharing.”

Lori Elinsky became Director of Advertising Solutions at USA TODAY in October 2001. Prior to that appointment, she held positions as Senior Manager and Project Leader in the USA TODAY Information Technology department.

She began her career at the USA TODAY Pittsburgh Circulation Office in 1982. In July 1986, she joined Gannett Corporate Systems where she worked as a Systems Analyst. During her seven years with Gannett Systems, she was responsible for implementing circulation systems at Gannett’s newspapers. In April 1993, Elinsky returned to USA TODAY to manage the Circulation and Advertising Support groups in the Information Technology department.

Elinsky is a graduate of Edinboro University, with a degree in Computer Technology.

Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 21 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including, one of the most popular news sites on the Web.

Media inquiries:
Tara Connell
Vice President of Corporate Communications
(703) 854-6049