Gannett Launches “G/O Digital” Brand for Digital Marketing Services Group
New Branding Signals Gannett’s Evolution as a Full-Service Media and Marketing Company with Suite of Best in Class Digital Products
Staples Signs on as Launch Client
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today announced G/O Digital as the new umbrella brand for its digital marketing services. The name embodies the quick, precise impact the portfolio of companies delivers to its national, regional and small to medium-sized business (SMB) marketers. Providing local solutions at scale is a distinct advantage. G/O Digital was revealed this morning at Shoplocal’s 8th Annual Retail Summit held in Chicago, IL.
A one-stop shop for advertisers seeking localized, targeted solutions, G/O Digital works with clients to solve their digital marketing needs in an integrated, precise and seamless way unique in the marketplace. G/O’s digital suite of offerings include:
- Shoplocal, the industry leader in turnkey, local, digitized solutions across all platforms
BLiNQ, a proprietary platform that optimizes social media planning and audience targeting
Key Ring, the leading mobile shopping app, empowering consumers with offers of all kinds
DealChicken, a local daily deals site connecting consumers to local and national brands
GannettLocal, an integrated digital marketing provider to SMBs in more than 100 Gannett markets
“We are simply responding to the new retail reality. There are many ways to reach consumers and each one wants to be communicated with differently. We realized this is a challenge for marketers and we have the unique ability to get results through an integrated suite of local and national digital solutions,” said Vikram Sharma, president and CEO of G/O Digital. “By combining G/O’s resources, we are able to deliver winning formulas to our advertising partners that enable them to reach consumers across multiple platforms with measurable results.”
The market need for these integrated services became more clear over the last year and was further validated by the tangible results that these companies were able to achieve by working in unison. Most recently, Staples tasked Gannett with creating a custom marketing campaign that increased in-store foot traffic and sales in just 12 weeks. G/O Digital provided a cost-efficient, turnkey solution that delivered the right messages to the right consumers at the right time. The result: G/O Digital helped Staples exceed its goals.
“Gannett has a unique view on the evolution of digital and print and their insights have strengthened our relationship with our small business customers,” said Alison Corcoran, Staples senior vice president of marketing for North American Stores and Online. “This partnership provides the opportunity for Staples to get local at scale, as Gannett provides the technology to localize our messages for each market and speak to our customers across all platforms more effectively than ever.”
About G/O Digital
G/O Digital, a Gannett company (NYSE: GCI), connects advertisers to national audiences with local precision. G/O Digital offers a one-stop shop of solutions to national and small to medium-sized businesses. Our comprehensive suite of digital marketing services includes social, mobile, search, e-circulars, daily deals, loyalty programs, website development and e-mail marketing, all powered by companies including Shoplocal, Key Ring, BLiNQ, Deal Chicken and GannettLocal. For more information, visit www.godigitalmarketing.com.
Staples is the world’s largest office products company and second largest internet retailer. For 27 years, Staples has served the needs of business customers and its vision is to provide every product businesses need to succeed. Through its world-class retail, online and delivery capabilities, Staples offers office supplies, technology products and services, facilities and break room supplies, furniture, copy and print services and a wide range of other product categories. With thousands of associates worldwide dedicated to making it easy for businesses of all sizes, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. The company is headquartered outside Boston. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
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