TEGNA-owned NBC Stations Lead in Household Ratings and Share During Super Bowl LII
McLean, VA – During Super Bowl LII, TEGNA Inc.’s (NYSE: TGNA) NBC stations took the number one spot for both household ratings and share in Buffalo (WGRZ) and Minneapolis (KARE), respectively, according to Nielsen Local TV Ratings. In the key adults 25-54 demo, TEGNA stations had five of the top eight stations in share and four of the top ten spots in ratings.
“As the largest independent NBC affiliate group, TEGNA’s Super Bowl stations outperformed their peer’s thanks to innovative coverage, cross-platform promotion and delivering the information that audiences wanted most,” said Lynn Beall, executive vice president and chief operating officer for media operations, TEGNA. “KARE, in particular, capped a remarkable week of hometown Super Bowl coverage across platforms with the highest local audience share in the country. No one covered the big game, the week-long festivities and the impact across the Minneapolis community like KARE, from their Warming House downtown to live broadcasts from the Mall of America.”
KARE won the story locally by delivering relevant, informative and engaging content for both Minneapolis residents and Super Bowl visitors. The specially built Warming House also served as a central broadcast studio where KARE filmed the afternoon and evening news. KARE staged a second broadcast studio in the Mall of America that hosted early and midday news. A third remote location was at the “Super Bowl Experience” in the Minneapolis Convention Center, where families had the chance to meet NFL stars, get autographs and interact with KARE reporters.
TEGNA stations ranked #1 in HH Rating and Share. KARE in Minneapolis was ranked #1 in HH Share and WGRZ in Buffalo was ranked #1 in HH Ratings:
1. KARE in Minneapolis
4. KING in Seattle
5. KUSA in Denver
6. WGRZ in Buffalo
1. WGRZ in Buffalo
4. KARE in Minneapolis
10. KING in Seattle
TEGNA stations took five of the top eight in A25-54 Share and four of the top ten spots in A25-54 Rating:
3. KARE in Minneapolis
4. KUSA in Denver
6. KING in Seattle
7. KGW in Portland
8. KPNX in Phoenix
4. WCNC in Charlotte
5. KARE in Minneapolis
7. KUSA in Denver
10. WKYC in Cleveland
Across TEGNA-owned digital platforms, 2018 Super Bowl content delivered 59% more visitors to station sites year-over-year and 178% more video plays.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tell empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
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