Good News: Barbie’s Marketing Genius, Elon Musk’s Twitter Rebrand, A Controversial Car Ad, and More!

Here’s what came across our desks this month: 

AdExchanger:The Advertising Industry Needs To Invest More In Hispanic Audiences

CMS Wire:A How-to Guide for Local Marketing

CNBC:How the Generative A.I. Boom Could Forever Change Online Advertising

Entrepreneur:Why Marketing Your Franchise Matters

Exchange Wire:Cracking the Code: Gen Z Engagement through Audio Advertising

Glenside Local:Why You Shouldn’t Cut Marketing Dollars During a Recession

Hollywood Reporter:Streaming Services Beware: A Crackdown Is Coming on “Cancellation Trickery”

Marketing Dive:Culture Wars Rage On, Forcing Marketers to Decide to Reevaluate or Retrench

MarketWatch:Twitter’s New Branding as ‘X’ is a Smart Move, Say These Marketing Pros

MediaPost:NewsGuard Launches ‘Made-For-Advertising’ Service In Response To ANA Study

MediaPost:Presidential Ad Cycle Spending-To-Date: Double 2020’s

New York Post:Car Ad Ordered to be Taken Down by Officials

Talk Business:How Marketing and Advertising Can Save Small Businesses

Toms’ Guide:Cutting the Cord was Supposed to be Our Cheap Future — Then Came the Price Hikes

TVNewsCheck:WTLV-WJXX’s Testimonial Promos Are ‘Show-Stopping’ Spots

TV REV: How Is Sound Used in Advertising?

TVTech: How Will ATSC 3.0 Transform TV Advertising?

Variety:Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year