5 Ways to Hit the Bullseye in Finding and Reaching Your Brand’s Target Audience with TEGNA
By Katie Yape, Product Manager, TEGNA
Finding the right target audience for your brand can be a challenge. Setting your target too narrow may mean you miss out on potential leads. On the other hand, setting them too wide can also be problematic.
How do you find the right target for your brand? To do this, it is essential to understand the following:
1. Know your existing customers and their purchase journey. It is important to understand who your customers are and their needs. How your existing customers purchase, how often, and by what means are essential to understanding your operating base. Depending on your business type, you can utilize online tools to gather some of this data via website traffic tools and social media insights to determine how people reach your business, etc.
2. Is there a problem that needs solving? Find out if there is a problem that needs to be solved. For example, is there a specific area that needs attention or a new market you would like to explore? What is working, and what needs to be fixed in your current campaigns?
3. Think about your competitors, their customers, and how they purchase. Consider the competition and who their customers are, then see how this fits into your current base. Who are their customers, and how do they purchase? Is this an area your business is not currently pursuing and an area for potential?
4. Form a target journey and a goal to reach. Once you evaluate these three bullet points, reaching this audience is another important step. Partnering with TEGNA can help you analyze these bullet points and reach ideal customers and prospects with TEGNA AudienceOne. This first-party data solution helps you hit a bullseye by connecting you to the right target audience through award-winning content, including trustworthy and impactful journalism, weather reports, sports coverage, and lifestyle shows. This award-winning content, paired with your brand, will connect you with a loyal and attentive potential consumer.
Recently launched, TEGNA Audience One allows brands to target TEGNA audiences based on interest, behavior, and household demographics across all touchpoints, from Linear TV to those browsing the internet. Going beyond, Audience Marketplace allows brands to reach audiences throughout their digital journey – from reviewing the morning weather and traffic reports to browsing the internet.
The next BIG question is how to get started.
5. Finding the right partner. There are many options out there that promise results, but finding a good partner can be difficult. Team TEGNA can help guide you and be your partner. Reaching audiences by aligning your brand with our award-winning content and our marketing experts will connect you with a loyal and attentive potential consumer.
Sound good to you? Let’s get in touch.
