TEGNA’s Marketing Solutions

This year’s NCAA Tournament scores BIG on Broadcast TV as the Women’s Final between Iowa and South Carolina smashes viewership records.

The transition to streaming represents a shift in the media ecosystem, with traditional broadcasters navigating new challenges and opportunities. Al Reynolds, Director of Research & Analytics at TEGNA, discusses the evolving nature of media consumption and the need for broadcasters to innovate and differentiate themselves in a rapidly changing landscape.

State-level campaigns play a pivotal role in shaping the direction of governance, and many questions emerge with political advertising, so understanding the nuances is more crucial than ever. Jeff Brown, TEGNA’s VP of Political Revenue and General Sales Manager, is here to help answer critical questions political advertisers must ask when running state-level political ad campaigns.  

Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced. 

Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

As TV viewing habits continue to evolve across broadcast, streaming, and digital channels, one habit remains constant: Sports reign supreme in live viewership. What does this all mean for brand advertising? Dan McDonough, TEGNA’s Director of Sponsorships, explains the power of sports and its effect on advertising outcomes. 

Choosing between digital and TV advertising? Don’t. Successful advertising campaigns utilize a multi-channel approach to maximize ROI. Learn more.

As brands compete for high-value audiences, three questions always seem to arise for most brands looking to get into TV advertising: Should my brand be advertising locally? Should my brand be advertising nationally? Should my brand be using a combination of both? There’s no one-size-fits-all answer to this question, and this complete guide from Team TEGNA will help you determine the best option.

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. 

This year’s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA’s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand’s business.