November’s Industry News: Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More
This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
ABC News:These Companies Kept Up LGBTQ Advertising Despite Risk of Consumer Boycotts
Ad Age:The Fine Art of Holiday Marketing in Tense Times
Ad Week:Brave Commerce Podcast: Staying Relevant in Consumer Culture
Ad Week: The Speed of Culture Podcast: Winning Over Gen Z
Broadcasting & Cable: Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds
CNN: CNN – The US Economy Grew at a Robust 4.9% in Third Quarter
The Drum: 3 Reasons Why Brand Advertisers Should Invest More in Retail Media in 2024
Fast Company:Closing the Gap in Customer Emotional Understanding to Reimagine the Future of Marketing Strategy
Front Office Sports: Netflix Charging $2M To Advertise With Live Sports Event
The Hill: Political Advertisers Banned From Using Meta’s Generative AI Tools
Insider Intelligence:Programmatic Advertising Trends Q4 2023
Marketing Drive: What Marketers Can Expect as Google Rolls Out AI Asset Generation for Ads
Media Post: Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
NRF: Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
Sports Pro Media: CBS Already Close to Selling Out Super Bowl LVIII Advertising Alots
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
