November’s Industry News: Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More
ABC News: These Companies Kept Up LGBTQ Advertising Despite Risk of Consumer Boycotts
Ad Age: The Fine Art of Holiday Marketing in Tense Times
Ad Week: Brave Commerce Podcast: Staying Relevant in Consumer Culture
Ad Week: The Speed of Culture Podcast: Winning Over Gen Z
Broadcasting & Cable: Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds
CNN: CNN – The US Economy Grew at a Robust 4.9% in Third Quarter
The Drum: 3 Reasons Why Brand Advertisers Should Invest More in Retail Media in 2024
Fast Company: Closing the Gap in Customer Emotional Understanding to Reimagine the Future of Marketing Strategy
Front Office Sports: Netflix Charging $2M To Advertise With Live Sports Event
The Hill: Political Advertisers Banned From Using Meta’s Generative AI Tools
Insider Intelligence: Programmatic Advertising Trends Q4 2023
Marketing Drive: What Marketers Can Expect as Google Rolls Out AI Asset Generation for Ads
Media Post: Cord Stackers More Receptive To Advertising Than VOD-Onlys: Survey
NRF: Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
Sports Pro Media: CBS Already Close to Selling Out Super Bowl LVIII Advertising Alots
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
