TEGNA at IAB NewFronts: Communities of Passion
Did you know there are 200 million sports fans in America spending $56 billion on sporting events a year? At the 2021 IAB NewFronts, Locked On’s Ross Jackson announced new video experiences across all TEGNA station platforms, designed specifically for passionate hometown fans.
Nothing creates communities of passion quite like sports. Did you know there are 200 million sports fans in America spending $56 billion on sporting events a year?
TEGNA’s Locked On Podcast Network captures that local attention with 160 daily podcasts for every NFL, NBA, MLB, and NHL team, as well as dozens of major college sports teams. In 2020, Locked On podcasts attracted more than 80 million downloads, making it the leading podcast network for local sports.
That’s why, at this year’s IAB NewFronts, we launched new video experiences (including an OTT app) across all TEGNA station platforms, designed specifically for passionate hometown fans. At TEGNA, sports live across all our markets and platforms. From the Olympics to the Super Bowl, March Madness to the Indy 500, we can help advertisers reach these communities of passion.
About TEGNA
As one of the nation’s largest local media companies, TEGNA represents 64 local media brands in 51 markets. While our brands started as television stations, every newsroom operates its own website, OTT and mobile apps, multiple newsletters, and at least four social feeds. When you add it all up, our creators publish more than 60,000 pieces of content a month, and communities across the country place their trust in us for accurate news that keeps them safe, up-to-date, and helps them plan their day.
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