Good News: Local News is Thriving, NFL Ratings, New TV Ads from Big Companies, and More!
At the end of each month, the Good News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Congratulations to KUSA-TV, 9NEWS’ Jennifer Kempton, who was just honored by TVB’s NEXT awards in Media Sales!
“Local TV has the influence to grow local businesses by reaching a loyal audience and turning them into lifelong customers,” said Kempton, describing her views on the power of local broadcast TV and localism. “Combining the power of broadcast TV with the sight, sound, and visual elements of a local commercial creates the most effective marketing tool for businesses.”
Broadcasting + Cable: New Bill ‘Attacks’ Big Tech Over Targeted Advertising
Broadcasting + Cable: WTHR Indianapolis Debuts 4 P.M. News September 6
Buzzfeed: 31 Times Pumpkin Spice Went Way Too Far
Hollywood Reporter: NFL Delivers Much Needed Boost to Broadcasters on Opening Weekend
Media Daily News: Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
Media Daily News: Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
New York Magazine Archive: Advertising’s Secret Messages – Do Advertisers Really Know What They’re Saying?