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A Virtual Tour of Tokyo to Inspire Your Brand’s Olympic Campaign

In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.

Meredith Cunningham Published: September 24, 2020

Ultra-modern yet enduringly traditional, Tokyo is a place like no other, and the upcoming Olympic Games are destined to thrive there. To best understand what makes this city so special, Team TEGNA has launched Inspiration of Tokyo, a one-hour virtual event that transports viewers to the city to learn about its unique culture and heritage 

“The Games promise to be one of the most remarkable Olympics of our lifetime. After a year like 2020 when citizens around the globe faced countless hardships, the upcoming Games will celebrate the world’s resilience, creativity, and determination,” says TEGNA CEO, Dave Lougee. “These are the kind of times the Olympics are made for. The Games push us to be our best, inspire us to strive beyond what we thought possible, and unite us as one global family.” 

From looking into the lives of sumo wrestlers and samurais or finding the best places to eat sushi and drink sakiInspiration of Tokyo will show you everything that makes the city so special.  

Inspiration of Tokyo host Adele Arakawa, former evening news anchor for NBC affiliate station KUSA, adds, “Our world has changed and the Olympics mean more now than ever before. These games will inspire, be inspired and captivate our collective attention.” 

About TEGNA 

Audiences across America are craving sports content. At TEGNA, our NBC stations are honored to host three upcoming iconic sporting events: The Summer & Winter Olympics, and the 2022 Super Bowl. Contact us today to learn more and be part of this inspiring journey. 

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