Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More!
Here’s what came across our desks this month:
ABC News: Illinois Governor Signs Ban on Firearms Advertising Allegedly Marketed to Kids and Militants
AdAge: Gen Z and Brand Loyalty – How Limiting Your Scope Can Create a Competitive Edge
AdAge: Holiday Marketing Strategies—How Brands and Creators Can Work Together This Season
AdAge: 6 Reasons to Love the Advertising Business, Whether Starting Out or Wondering Why You’re Still Here
BBC: What Rockets a Brand into Cult Following Status?
Broadcasting + Cable: Cord-Cutting To Hit 8.1% in 2023: Analyst
Broadcasting + Cable: More Advertisers Getting a Kick From Women’s World Cup Soccer
CNN: Pride Month Backlash Hurt Target’s Sales. They Fell for the First Time in Six Years
CNN Business: Two Brands Suspend Advertising on X After Ads Appeared Next to Pro-Nazi Content
Digiday: Agencies Weigh the Pros and Cons of Generative AI as Political Advertising Grows
The Drum: The Marketing & PR Industry Ranks 4th for ‘Confusing Jargon’ – Is It Time to Change?
Egyptian Streets: From Spooky to Ludicrous: 5 of the Quirkiest Advertisements to Come Out of Egypt
Entrepreneur: Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead
Forbes: Streamline your Political Advertising with AI-Driven Campaign Management
Harvard Business Review: Are Your Ads Funding Disinformation?
Insider Intelligence: Why Retail Media is the Future of TV Advertising
Military.com: A Gen Z Marine Explores Solutions to the Military’s Recruiting Crisis in ‘We Don’t Want You, Uncle Sam’
PhocusWire: Online Travel Giants Seeking to Mix Up Marketing Channels
Reuters: From Mad Men to Machines? Big Advertisers Shift to AI
Search Engine Journal: Why Do Local Businesses Have To Worry About Content Marketing
SpiceWorks: It’s Time To Change How Marketing Leaders Think About Cost
TechNext: Don’t Kill Marketing Spend if You Want to Survive a Period of Economic Crisis
TVREV: Hot Takes: Local TV’s Transformation In The Age Of Streaming
WARC: New Study Shows a Clear Link Between Attention and Brand Effects
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
