Ready to be in Good Company?

Ready to be in Good Company? Let’s Connect >>

October’s Industry News: Two Takes on Taylor Swift’s NFL Ratings, The Marketing Jingle Comeback, and More!

This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

Meredith Cunningham Published: October 10, 2023
October's Industry News: Two Takes on Taylor Swift's NFL Ratings, The Marketing Jingle Comeback, and More! image

Ad Age: US Tourism Group Launches Campaign Geared Toward NFL Fans Overseas

Ad Age: Super Bowl Ad Brand Recall Declining – What Brands Can Do To Make Commercials More Memorable

Ad Exchanger: The Growing Importance Of Audience Data In B2B Marketing

Benzinga: TV Advertising Market Research Report with Analysis 2023 To 2031

CNBC: Ad Spending for Obesity, Diabetes Drugs is Soaring This Year, as Drugmakers Shell Out Nearly $500 Million

CNN Business: McDonald’s and Wendy’s Win False Advertising Lawsuit

CNN: Taylor Swift, a Pop Culture Juggernaut, Propels ‘Sunday Night Football’ to Record Ratings

Cord Cutter News: Free Streaming Services Will See Ad Revenue Surpass $17 Billion by 2029, Study Says

Daily Mail: Eye-Watering Cost to Advertise at Sphere in Las Vegas Revealed in Apparent Leak of Sales Pitch

Digiday: How the Short-Form Video Boom is Driving Marketers to Creators for Content Production

Forbes Exclusive: Dylan Mulvaney Speaks—Five Marketing Lessons Learned

Forbes: How Small Businesses Are Spending Their Marketing Dollars In 2024

Huffington Post: Experts Have Been Predicting The Death Of Cable TV For Years. Is The End Now In Sight?

Insider Intelligence: 5 Marketing Buzzwords Worth Knowing

LA Times: Why Sports are Returning to Free Over-the-Air TV

Marketing Brew: TikTok Helped Revive the Marketing Jingle. Just Don’t Call it That

Medical Marketing +Media: How Advertisers Are Funding Record Amounts of Disinformation

PR News: PR & Marketing Lessons from Coach Prime

Sirius XM: MrBeast Talks Success, Influencer Marketing, and More with Tom Brady

Sportico: You Need to Calm Down With All the Taylor Swift-NFL Ratings Hype

The Streamable: More Older Viewers Adopting Streaming than You Might Realize

TVNewsCheck: TEGNA’s ‘Daily Blast Live’ Starts 7th Season, Adds Markets

TVTech: TEGNA Grows Unique Viewers on Social Media

TV Watch: It’s The 1980s All Over Again: The Power Of Nostalgic TV Advertising

Sound Good?

If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch. 

Subscribe to our Newsletter

    Ready to be in Good Company?

    Ready to be in Good Company? Let’s Connect >>