October’s Industry News: Two Takes on Taylor Swift’s NFL Ratings, The Marketing Jingle Comeback, and More!
This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Ad Exchanger: The Growing Importance Of Audience Data In B2B Marketing
CNN Business: McDonald’s and Wendy’s Win False Advertising Lawsuit
Forbes Exclusive: Dylan Mulvaney Speaks—Five Marketing Lessons Learned
Insider Intelligence: 5 Marketing Buzzwords Worth Knowing
Medical Marketing +Media: How Advertisers Are Funding Record Amounts of Disinformation
The Streamable: More Older Viewers Adopting Streaming than You Might Realize
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.