October’s Industry News: Two Takes on Taylor Swift’s NFL Ratings, The Marketing Jingle Comeback, and More!
This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Ad Age: US Tourism Group Launches Campaign Geared Toward NFL Fans Overseas
Ad Age: Super Bowl Ad Brand Recall Declining – What Brands Can Do To Make Commercials More Memorable
Ad Exchanger: The Growing Importance Of Audience Data In B2B Marketing
Benzinga: TV Advertising Market Research Report with Analysis 2023 To 2031
CNN Business: McDonald’s and Wendy’s Win False Advertising Lawsuit
CNN: Taylor Swift, a Pop Culture Juggernaut, Propels ‘Sunday Night Football’ to Record Ratings
Cord Cutter News: Free Streaming Services Will See Ad Revenue Surpass $17 Billion by 2029, Study Says
Daily Mail: Eye-Watering Cost to Advertise at Sphere in Las Vegas Revealed in Apparent Leak of Sales Pitch
Digiday: How the Short-Form Video Boom is Driving Marketers to Creators for Content Production
Forbes Exclusive: Dylan Mulvaney Speaks—Five Marketing Lessons Learned
Forbes: How Small Businesses Are Spending Their Marketing Dollars In 2024
Huffington Post: Experts Have Been Predicting The Death Of Cable TV For Years. Is The End Now In Sight?
Insider Intelligence: 5 Marketing Buzzwords Worth Knowing
LA Times: Why Sports are Returning to Free Over-the-Air TV
Marketing Brew: TikTok Helped Revive the Marketing Jingle. Just Don’t Call it That
Medical Marketing +Media: How Advertisers Are Funding Record Amounts of Disinformation
PR News: PR & Marketing Lessons from Coach Prime
Sirius XM: MrBeast Talks Success, Influencer Marketing, and More with Tom Brady
Sportico: You Need to Calm Down With All the Taylor Swift-NFL Ratings Hype
The Streamable: More Older Viewers Adopting Streaming than You Might Realize
TVNewsCheck: TEGNA’s ‘Daily Blast Live’ Starts 7th Season, Adds Markets
TVTech: TEGNA Grows Unique Viewers on Social Media
TV Watch: It’s The 1980s All Over Again: The Power Of Nostalgic TV Advertising
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
