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Be in good company

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Rookie Marketing Move: 'We Can’t Afford TV Advertising' image
Be in good company | Best Practice Tips | Broadcast
Rookie Marketing Move: ‘We Can’t Afford TV Advertising’

Why you should give TV another look, plus some common rookie marketing moves to avoid with your TV advertising.

Rookie Marketing Move: 'We’re in a Small Area — We Don’t Need to Reach Many People' image
Be in good company | Best Practice Tips
Rookie Marketing Move: ‘We’re in a Small Area — We Don’t Need to Reach Many People’

Tips on how to get started with a marketing campaign that increases both your reach and your sales as a small business.

9/14/17
5 Things You Should Stop Doing Now That Are Hurting Your Marketing ROI image
Be in good company | Best Practice Tips
5 Things You Should Stop Doing Now That Are Hurting Your Marketing ROI

Are you looking for ways to get better marketing results?

9/7/17
Rookie Marketing Move: 'I Like to Keep TV and Digital Separate.' image
Be in good company | Broadcast | Digital
Rookie Marketing Move: ‘I Like to Keep TV and Digital Separate.’

Integrating your advertising can improve your overall campaign success and increase marketing ROI significantly.

8/31/17
Tips for Integrating OTT and TV Advertising for a Bigger Impact on ROI image
Be in good company | Broadcast | OTT
Tips for Integrating OTT and TV Advertising for a Bigger Impact on ROI

OTT ad revenues are forecasted to rise to $31.5 billion by 2018, representing a huge opportunity for marketers to take advantage of.

8/30/17

Posts pagination

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TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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