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Be in good company

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How Will Your Brand Reach Holiday Shoppers? 3 Ways to Stand Out During The Busiest Time of the Year image
Be in good company | Holiday
How Will Your Brand Reach Holiday Shoppers? 3 Ways to Stand Out During The Busiest Time of the Year

Big holidays are on the way from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year. 

Touchdown! How Your Brand Can Score Big with the NFL, TV, OTT, & Digital image
Be in good company
Touchdown! How Your Brand Can Score Big with the NFL, TV, OTT, & Digital

With millions of weekly viewers, how will your brand reach sports fans during the upcoming NFL and college football seasons? We’ve got a few solid offenses to try. 

9/30/19
New Digital Video Viewing Habits & Motivations Revealed to Help Advertisers Connect to a Relevant Audience image
Be in good company
New Digital Video Viewing Habits & Motivations Revealed to Help Advertisers Connect to a Relevant Audience

How does your audience respond to digital video? Understanding viewing habits of consumers and how they watch digital video, and how these habits change based on what screen they are viewing, is critical.

8/26/19
3 Best Practice Tips for Getting to Know Your Customers Better image
Be in good company | Best Practice Tips
3 Best Practice Tips for Getting to Know Your Customers Better

When you get a better picture of your people, you’ll be able to provide them with that meaningful, relevant, and personalized experience they’ve come to expect in 2019.

5/20/19
4 Ways to Get to Know Your Customers Better image
Be in good company | Best Practice Tips | Digital
4 Ways to Get to Know Your Customers Better

Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.

4/18/19
3 Marketing Trends to Keep an Eye on in 2019 image
Be in good company | Good News
3 Marketing Trends to Keep an Eye on in 2019

What will be big in 2019? All year we’ve been following all the hot marketing trends, and we have some predictions ourselves. Here are the marketing trends we are keeping our eyes on in 2019.

1/17/19
Digital Video + The Super Bowl: Best Practices for the Big Game image
Be in good company | Sports
Digital Video + The Super Bowl: Best Practices for the Big Game

Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.

1/15/19
Why Commercials During the Big Game Just Make Sense image
Be in good company | Best Practice Tips | Broadcast | Sports
Why Commercials During the Big Game Just Make Sense

Sports events make a great excuse for a party — and a real opportunity for marketers.

1/8/19
OTT & Broadcast: A Match Made in Heaven image
Be in good company | Broadcast | OTT
OTT & Broadcast: A Match Made in Heaven

Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.

11/9/17
It’s About the People! How Storytelling Enhances Recruitment Marketing image
Be in good company | Recruitment
It’s About the People! How Storytelling Enhances Recruitment Marketing

A winning recruitment strategy is a consistent part of your overall branding. It captures who you are as a company in creative, thoughtful ways that resonate with the people you want to add to your team.

10/24/17

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TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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