The big dance is coming, and it’s shaping up to be full of good moves and good times. TEGNA colleagues from top CBS stations in markets with leading teams share their perspectives on what this year’s tournament means for advertisers.
With the Super Bowl just days away, all eyes are on 10 Tampa Bay and TEGNA’s Ryan Bass. He is just one of the many talented journalists gearing up for the big game. Find out why he’s confident this will be the best Super Bowl ever – and what that means for your brand advertising.
Last year’s Super Bowl was won by Patrick Mahomes and the Kansas City Chiefs, but the real winner of the game is Google’s Loretta Ad.
As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way.
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.
With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.
The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.
As consumers hit the road for summer stay-cations, what does the travel industry need to know? We’ve highlighted the best ways to rebound amid the COVID-19 pandemic.
