As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way.
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.
With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.
The pandemic changed everything overnight. Here’s how Hooley House, a restaurant and bar based in Cleveland, Ohio, used facts – not fear – to adapt to the changes and succeed during the pandemic.
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.
The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.
As consumers hit the road for summer stay-cations, what does the travel industry need to know? We’ve highlighted the best ways to rebound amid the COVID-19 pandemic.
The success of the home improvement industry in the first half of 2020 has proven that the more time people spend at home, the more they are getting items checked off the ‘honey-do’ list. How can your home services brand connect with this audience?
We’ve highlighted the best ways for the education industry to grow enrollment amid the ongoing COVID-19 pandemic.
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.
In this installment of our ‘Marketing Amidst a Movement’ series, we take a look at the retail category which includes brands like Nike, P&G, and Target.
This installment of ‘Marketing Amidst a Movement’ looks at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.
In this installment of ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.
In this installment of ‘Marketing Amidst a Movement’, we take a look at the financial sector, which includes Citigroup, Paypal, Bank of America, and Mastercard.
By deciding to pivot, not panic, during the earliest days of the pandemic, our partners have kept their communities close while navigating their businesses through COVID-19.
What is 1+1=?