Year in Review: Highlighting 365 Days of Good Work for Great Causes   

At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to serve the greater good of our local communities. From challenging climate change and fighting hunger to honoring our veterans and helping children in need, here are a few of our favorite campaigns from 2021.  

Meredith Cunningham Published: December 15, 2021

At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to serve the greater good of our local communities. From challenging climate change and fighting hunger to honoring our veterans and helping children in need, here are a few of our favorite campaigns from 2021.   

KGW Good Energy Campaign Leads the Race Against Climate Change with OnPoint Community Credit Union 

Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet. Click here to learn more.  


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KGW Food Drive Fights Back Against Hunger with Pacific Foods 

To address the growing problem of food insecurity in the state of Oregon, KGW partnered with Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across the region. Click here to learn more.  

Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway 

Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station KPNX is helping to amplify this message and improve brand recall for Spencer’s. 

Local24’s Fights Against Drug Addiction with Memphis Area Prevention Coalition 

TEGNA is full of good people looking to serve the greater good of our communities – people like Trey Murphree, Account Manager at Local 24 in Memphis, Tennessee. Trey turned a personal mission into a joint effort between Local 24 and Memphis Area Prevention Coalition to help improve lives of those struggling with addiction. Click here to learn more.  

 How Dignity Memorial Partners with TEGNA to Honor Our Veterans & Military Heroes  

This Veterans Day, Dignity Memorial is teaming up with TEGNA stations across the country to honor our military heroes, and to help send the message that there is no greater honor than helping to remember a life lived. Click here to learn more.  

WFAA Celebrating the Love on National Adoption Day  

For more than 40 years, WFAA’s Wednesday’s Child has helped children in foster care find their forever families. Making even more dreams come true, the station presents Celebrate the Love, an hour-long special looking to create even more happy families. Here’s what that means for your brand’s charitable efforts. Click here to learn more.  

#TeachersCan-A-Thon Aims to Raise $1.5M for Texas Teachers  

Teachers in Texas have had a challenging year. They’ve navigated in-person and online learning in the middle of a pandemic. To help celebrate teachers and raise money for education, KVUE in Austin, Texas launched the #TeachersCan campaign to build awareness for the cause – and next year, your brand can get in on the action. Click here to learn more.  

KARE11 Teams Up With Kowalski’s Markets For Toys for Tots 

To help support Toys for Tots, Kowalski’s Markets, a grocery store chain in Minnesota, has partnered with TEGNA’s KARE 11 for more than 20 years to collect toys for kids in need in the community. Kevin Carlow and Sara Nellermoe with KARE are here to illustrate just how great this relationship has been in delivering good to families in need during the holidays. Click here to learn more.  

How ABC10 in Sacramento Serves the Greater Good of its Local Community With Dignity Health & More 

Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers. Find out how brands in Sacramento, California benefit from aligning content with TEGNA’s ABC10. Click here to learn more.  

Seattle’s TransWest Successfully Uses KING5 to Recruit New CDL Drivers  

Looking to hire new CDL drivers, TransWest turned to the team at KING5 to help amplify its recruitment efforts with a broadcast, local lifestyle, and attribution campaign to hire new drivers. ​TransWest achieved 70% of its hiring goal in a week. Watch the sponsored segment to see how KING5 helped the company reach its hiring goals. 

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