1/12/22

Feeling Good in 2022: A Look at the Health-Conscious Consumer

A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022. For brands looking to reach a health-conscious audience, here are insights to consider. 

A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022. For brands looking to reach a health-conscious audience, here are insights to consider. 

A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022 For brands looking to reach health-conscious audiencehere are insights to consider. 

Since the onset of the pandemic, 68% of people are prioritizing their health more, and 40% of the general population now considers wellness a top priority in daily life. Meanwhile, 70% of wellness spending focuses on products emphasizing mental and physical health, and 30% of wellness spending is on services such as personal training, nutritionists, and counseling. 

This also includes fitness apps. There are an estimated 85 million health and fitness app users in 2021, projected to grow nearly 4% in 2022.

And it’s not just a fad … 84% report sticking to their healthy New Years resolutions throughout the year.

What’s your brand strategy to reach this growing population of health-conscious audiences? TEGNA’s TV, OTT Streaming, Digital, and Attribution measurement solutions can help. Visit TEGNA.com/advertise to learn how we can help improve your brand’s health and wellness.

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