Good News from Around the Industry: Political Campaigns Hit Streaming, Advertising in the Age of Misinformation, the Value of Addressable TV & More
Here are the news stories that crossed our desks this week.
Broadcasting + Cable: Super Bowl Spots Top $7 Million in Fast-Moving NFL Ad Market
With the NFL season now underway, inventory is selling out quickly, and executives say ad spending should top the $4.43 billion generated last season. In fact, FOX is reporting about 95% of its Super Bowl inventory is already sold.
Go Addressable: The Market Value of Addressable TV
Why is addressable TV growing among advertisers? A new study outlines the top reasons: better targeting, ability to measure and prove ROI, and successful past performance. It also details the value of campaigns that span both linear and digital.
Integral Ad Science: Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
It’s no secret that misinformation is a serious issue in the advertising industry, as a new study finds that most consumers have seen brands advertising alongside misinformation. As a sobering result, these consumers report those brands are unfavorable, and 65% are unlikely to buy their products or use their services.
Marketing Dive: Alcohol TV impressions slip amid return-to-normal push
Alcohol ads on TV seem to be sobering as impressions for beer, wine, and spirits dip. The fact that Gen Z consumers are drinking less than other age groups could be a factor. Meanwhile, Guinness’ “All Together Now” ad led in the effectiveness category, followed by Corona’s ad featuring Andy Samberg and Snoop Dogg.
Protocol: Next up to cut the cord: Political campaigns
With the November midterm elections right around the corner, politicians are expected to spend $1.2 billion on streaming ads this season and target half of the Gen Z population that don’t have linear television but are hitting the ballot box in droves.
Sound Good?
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