The 2024 Olympics provide advertisers with a great opportunity to capitalize on the “awe” factor with sponsorship and target a dedicated fanbase. Learn more.
When the Paris Olympics take center stage next summer, the world will witness a breathtaking display of athleticism, cultural experiences, new sporting events, unrivaled sportsmanship, and unforgettable moments that will leave the world in awe. The events will undoubtedly be the most talked-about event next summer and are expected to be the biggest Olympics in recent memory.
Even without the Olympics, sports advertising is a valuable way to connect and engage with a loyal fanbase. With the Olympics, that value increases, making it an event your brand can’t afford to be on the bench for.
Why Sponsoring the Olympics in Paris is a Good Idea for Advertisers
For brand advertisers, the Olympic Games are a huge and significant platform to reach consumers with inspirational and powerful messaging that audiences crave. Not only do the Games promote feel-good moments and values of unity, peace, and friendly competition, it’s a time when countries put aside political differences and come together to celebrate the best of sport and humanity.
Better yet, the 2024 Games will have new and unique experiences that audiences will love and advertisers can capitalize on.
1. Cultural Experiences
Paris is renowned for its vibrant cultural scene, and the upcoming Olympics will offer a remarkable opportunity to experience the city’s unique atmosphere up close. Additionally, Paris is known for its iconic and historic venues, many of which will be used for the Olympics, offering stunning backdrops for each event.
2. The Most Sustainable Games Ever
These will be the first Games that are fully aligned with the Paris Climate Agreement. A ground-breaking emissions reduction strategy is in place for a 55% smaller carbon footprint than the 2012 London Olympic Games. Additionally:
- 95% of venues are already built or temporary, minimizing environmental impact
- 85% of venues are within 30 mins of the Olympic Village, and athlete travel will be in zero-emission vehicles
- The Olympic Village will be a showcase of sustainable development with low-carbon and eco-design buildings fueled by 100% renewable energy
3. New Events for Younger Audiences
The Olympics showcase various sports and disciplines, catering to diverse interests, with four new events debuting next summer, including breaking (breakdancing), skateboarding, surfing, and sport climbing.
4. Favorable Time Zone
Paris is only six hours ahead of Eastern Standard Time, allowing viewers to capture all the gold medal action throughout the day.
Want to Learn More About How TEGNA Can Support Your Olympics Advertising Strategy?
To learn more about how we can help your business thrive with linear broadcast, over-the-top streaming (OTT), and digital solutions, click here to contact a TEGNA Olympics advertising expert.
