Local Broadcast News & Weather Tops in Trust, What NOT to do with Digital Ads, NFL Viewership Increases, and More!
The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!
TVB VidLytics: Local Broadcast TV News Tops in Trust
TVB conducted a survey regarding media usage during Hurricane Dorian and found that 75% of respondents say Local Broadcast TV News gives them the best information to prepare for the storm, 94% feel it’s the top channel for trust over local newspapers and radio stations. Meanwhile, respondents who also visit a local station’s website and apps do so because “I trust the news on them,” Information on my timetable,” and “constant updates.” See the full report by clicking here.
Nielsen: Adults are Spending More Time Streaming
A new report from Nielsen shows that streaming is still on the rise with the average user spending a little more than two hours with streaming content per day. For more insights on how audiences are streaming content, Broadcasting + Cable has the full report.
eMarketer Outlines What NOT To Do With Digital Ads
A new study shows that consumers are growing increasingly annoyed by video ads that play automatically with sound. What other ad types made the list? See the full eMarketer article for what NOT to do with your next digital ad campaign.
NFL Sees Viewership Increase
Since the beginning of the NFL season, which drew estimated at 700,000 digital viewers – the highest ever for a regular-season NFL game. The NFL is still riding that wave as game viewership is up 6% to an estimated 16.8 million viewers per game. MediaPost has crunched all the numbers for you, here.
- → With millions of weekly viewers, how will your brand reach sports fans during the upcoming NFL and college football seasons? Click here to see how a mix of the NFL, broadcast, OTT, and digital can score a touchdown for your brand.
Holiday Sales Predictions from Salesforce
Despite some economic worries, Salesforce is forecasting a 13% revenue growth year-over-year, with total sales rising to $136 billion from November 1 to December 31. The study also predicts that email marketing will play a large role in generating holiday sales, as 68% of shoppers say “they pay more attention to brand emails during the holiday season.” MediaPost has more data from Salesforce here.
- → How will your brand’s advertising stand out during the holidays? Here are three ideas to try.
Women’s Sports on the Rise, Become Viable Option for TV Advertisers
Following the success of Team USA winning World Cup in July, and with the upcoming 2020 Summer Olympics in Tokyo, women’s sports are on the rise, and by breaking viewership records, brands have an opportunity to increase their brand awareness by aligning with this fast-growing and successful trend. MediaPost has more on this story here.
TV News Check: ‘No Standing Still For Lougee And TEGNA’
TEGNA CEO Dave Lougee spoke with TV News Check about the future of TEGNA, the company’s growth and acquisitions, his decision to take national sales in-house, the success we’ve had with Premion, the state of auto advertising, political advertising, and more. Click here to read the full interview.
TEGNA’s New Podcasts Featured in Spots N’ Dots
With podcasting expected to be a $1 billion dollar industry by 2021, TEGNA’s new True Crime podcasts have cracked Apple Podcasts’ top 10 list. “The people in this company are covering cases on a daily basis, sometimes for weeks on end, and they’d like to bring these stories to life in a new and different way,” says Will Johnson, executive producer for podcasts at TEGNA. Read the full article here.
Missed previous roundups?
- – Why We Love Attribution, Projected Political Ad Spending, Bridging the Linear-OTT Gap
- – TEGNA Makes Exciting Acquisition, Bing Ad’s Brand Makeover, Super Bowl Insights
- – TEGNA Attribution, Second-Screen Tweeting, OTT Ad Spending Hits New High
- – Big Acquisitions for TEGNA, eMarketer Predicts Growth in Digital
- – How Google Fights Fraud, Burger King’s Geofencing Success, Advertising in Fortnight