TEGNA Attribution: A New Level of Certainty in Advertising

Running a business takes passion, persistence, and a perpetual focus on performance. From your friends at TEGNA comes a new level of certainty in advertising – a measurement solution that shows the results you’re getting from every marketing dollar you spend. TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns

Meredith Cunningham Published: June 30, 2022

Running a business takes passion, persistence, and a perpetual focus on performance.

From your friends at TEGNA comes a new level of certainty in advertising – a measurement solution that shows the results you’re getting from every marketing dollar you spend.

TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements. It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more. This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.

Attribution data you can trust. Measurement experts that you can rely on. Results you can see for yourself. Get the word out, and new customers in. Be in Good Company with TEGNA.

Learn more about how TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns and contact us today!

 

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