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    • Streaming TV AdvertisingAdvertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.
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    • DigitalOur native content solutions amplify your message across a wide network of brand-safe publishing partners to achieve maximum reach and buzz.
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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

We’re in This Together: How One Restaurant is Serving its Community More Than Food During the COVID-19 Pandemic image

We’re in This Together: How One Restaurant is Serving its Community More Than Food During the COVID-19 Pandemic

What do toilet paper, paper towels and bottled water all have in common? They’re all in short supply – and one restaurant came up with a creative way to get these supplies to those in need in their community.

Watch
Good Results (Case Studies & Partnerships)Good Work Videos: Success Stories
Marketing with Heart: How Kindness And  Compassion During Crisis Can Bolster Your Business and Your Brand image

Marketing with Heart: How Kindness And  Compassion During Crisis Can Bolster Your Business and Your Brand

With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.

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Cause Marketing
Just Break Glass: Creating the Best Future Emergency Response Plan for Your Business image

Just Break Glass: Creating the Best Future Emergency Response Plan for Your Business

Being prepared for a crisis like COVID-19 can make all the difference protecting your business from disaster. Learn how to make your business continuity, crisis communication, financial, and transitional plans with help from experts at TEGNA and more.

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Be in good company
New Behaviors, New Solutions: How to Pivot with Your Customer image

New Behaviors, New Solutions: How to Pivot with Your Customer

As consumers are adopting new habits amid the COVID-19 crisis, businesses need to adapt just as quickly. Here are tips and tricks to help adapt to these new and ever-changing shopping habits.

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Be in good company
Downturn Finance 101: With A Potential Decrease In Revenue, How Do You Protect Your Business's Financial Integrity? image

Downturn Finance 101: With A Potential Decrease In Revenue, How Do You Protect Your Business’s Financial Integrity?

How do you safeguard your business during a crisis-based interruption to revenue? The way you react during a crisis lays the foundation for effective recovery after it’s over. Here are tips.

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Be in good company
It's Time To Lead: Managing Your Employees Through The Fear And Anxiety Of The Coronavirus image

It’s Time To Lead: Managing Your Employees Through The Fear And Anxiety Of The Coronavirus

The COVID-19 crisis isn’t just affecting your customers – it’s affecting your employees too. Here’s how to make sure they are okay with all the changes to their new work routines

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Be in good company
Screens Abound: What Increased Media Behavior During COVID-19 Means for Brands image

Screens Abound: What Increased Media Behavior During COVID-19 Means for Brands

Americans are expected to consume nearly 60% more content than normal during the COVID-19 crisis. What does that mean for your brand? Here are a few opportunities worth exploring to keep your business afloat.

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Be in good company
How the Right Marketing Partner Can Help Change Communities for the Better image

How the Right Marketing Partner Can Help Change Communities for the Better

For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.

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Be in good companyCause Marketing
Local Broadcast News & Weather Tops in Trust, What NOT to do with Digital Ads, NFL Viewership Increases, and More! image

Local Broadcast News & Weather Tops in Trust, What NOT to do with Digital Ads, NFL Viewership Increases, and More!

The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!

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Be in good company
How Will Your Brand Reach Holiday Shoppers? 3 Ways to Stand Out During The Busiest Time of the Year image

How Will Your Brand Reach Holiday Shoppers? 3 Ways to Stand Out During The Busiest Time of the Year

Big holidays are on the way from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year. 

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Be in good companyHoliday

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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